Konnikova is the "Literally Psyched" columnist for Scientific American. She declares that the astonishing mental gymnastics of Sherlock Holmes are within the grasp of an average Joe, but not without some work. First, it requires being mindful, so multitasking is a no-no. Then we need motivation to be constantly aware and a system to prioritize what we see so that an observation can be retrieved later. Real-life examples interwoven with Holmes' cases will have you looking with your brain and not just your eyes.