Books, Music & Movies · Contagious

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Contagious:Why Things Catch On

Jonah Berger

Chances are you’ll be standing around the water cooler after the Super Bowl talking about the commercials. And in Jonah Berger’s debut book, he wonders: Why do some products get more word of mouth than others? Why does some online content go viral? Why was the Budweiser commercial featuring dudes saying “Wassup?” a stroke of genius? Berger has outlined six criteria needed to ensure that products and ideas are contagious. Thought-provoking nonfiction for fans of Malcolm Gladwell’s The Tipping Point or Steven Levitt’s Freakonomics.