New Arrivals · Business

July 13, 2018
These titles were recently added to the collection of the Public Library of Cincinnati and Hamilton County.

Increasing your influence at work : all-in-one

July 12, 2018
Schlachter, Christina Tangora author.
Hoboken, NJ : John Wiley & Sons, Inc., 2018.
xvii, 570 pages : illustrations ; 24 cm.
Includes index.
Get ahead in the workplace by influencing others Influence is a timeless topic for business leaders and others in positions of power, but the world has evolved to the point where everyone needs these skills. No matter your job, role, rank, or function, if you want to get things done you need to know how to influence up, down, across, and outside the organization. Increasing Your Influence at Work All-in-One For Dummies shows you how to contribute more fully to important decisions, resolve conflicts more easily, lead and manage more effectively, and much more. Plus, you'll discover how to develop the most important attributes necessary for influence--trustworthiness, reliability, and assertiveness--and find out how to move beyond. Includes easy-to-apply information for influencing managers, peers, and subordinates Shows you how to build trust with your co-workers and cultivate reliability through consistency and being personal Illustrates how influencing others in the office helps you enjoy a greater measure of control over your work life Helps you advance your career more rapidly than others No matter who you are, where you work, or what your professional goals are, achieving more influence in the workplace is critical for success.

The chief data officer handbook for data governance

July 12, 2018
Soares, Sunil, author
2014
xii, 68 pages : illustrations ; 23 cm
Ingredients for data governance success -- The CDO agenda -- Organizing for data governance -- Driving business ownership of data -- Setting data policies, standards, and processes -- Monitoring data governance -- Enforcing data governance -- Building a successful technology foundation for data governance.

Wiley not-for-profit GAAP.

July 11, 2018
New York : John Wiley & Sons,
v. ; 24 cm.
Editor: 1998-<2018> Richard F. Larkin (1999-<2018> with Marie DiTommaso).
"Interpretation and application of generally accepted accounting principles for state and local governments" ; (varies).

Toyota kata culture : building organizational capability and mindset through kata coaching

July 10, 2018
Rother, Mike, author.
New York : McGraw-Hill Education, [2017]
xvi, 154 pages : illustrations ; 28 cm
Introduction: let's paint a picture -- Planning: understand the challenge, grasp the current condition and define the next target condition -- Executing: conduct daily experiments and coaching cycles -- Expanding upward -- Expanding sideways -- Conclusion: getting started and developing your own way.
Nobody drives continuous improvement in real, tangible ways like Toyota, where everyone at every level works toward common, customer-related goals. At Toyota, continuous improvement is habitual. In his groundbreaking book Toyota Kata, Mike Rother revealed management practices that drive Toyota's success in providing value to their customers. Now, Rother and coauthor Gerd Aulinger provide the routines and know-how for scaling these practices across your entire organization. Illustrated cover to cover, Toyota Kata Culture helps you visualize exactly how these methods work-so you can start putting them into action right away. You'll learn how to develop your own iterative process of trial and adjustment, build a deliberate, scientific-thinking culture that grows capability, and make aligned strategic continuous improvement part of everyday work. --Amazon.

Transforming the clunky organization : pragmatic leadership skills for breaking inertia

July 10, 2018
Bacharach, Samuel B., author.
Ithaca [New York] : Cornell University Press, 2018.
xviii, 188 pages : illustrations ; 23 cm.
The doldrums of inertia -- Leading for robust discovery -- Leading for focused delivery -- Conclusion : pragmatic leadership and the couch-potato organization.
"This book specifies why organizations fall into patterns of inertia and details the skills leaders need to regain organizational momentum. It includes case illustrations from technology, finance, banking, home entertainment, and retail business sectors. Illustrations are drawn from organizations such as Amazon, Apple, Borders, Merrill Lynch, Nintendo, Starbucks, and Unilever, among many others. The book says that organizational leaders need to continuously explore new opportunities and transfer insights into new products, processes, and directions. They also need to mobilize support for ideas, sustain and drive these ideas forward, and achieve results"-- Provided by publisher.

Building a storybrand : clarify your message so customers will listen

July 6, 2018
Miller, Donald, 1971- author.
©2017
x, 228 pages : illustrations ; 22 cm
The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using StoryBrand to transform company culture.
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

The power of a positive team : proven principles and practices that make great teams great

July 6, 2018
Gordon, Jon, 1971- author.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
x, 159 pages ; 23 cm
Jon Gordon doesnt just research the keys to great teams, he has personally worked with some of the most successful teams on the planet and has a keen understanding of how and why they became great. In The Power of a Positive Team, Jon draws upon his unique team building experience as well as conversations with some of the greatest teams in history in order to provide an essential framework, filled with proven practices, to empower teams to work together more effectively and achieve superior results.Utilizing examples from the writing team who created the hit show Billions, the National Champion Clemson Football team, the World Series contending Los Angeles Dodgers, The Miami Heat and the greatest beach volleyball team of all time to Navy SEALs, Marching bands, Southwest Airlines, USC and UVA Tennis, Twitter, Apple and Ford, Jon shares innovative strategies to transform a group of individuals into a united, positive and powerful team.Jon not only infuses this book with the latest research, compelling stories, and strategies to maintain optimism through adversity he also shares his best practices to transform negativity, build trust (through his favorite team building exercises) and practical ways to have difficult conversationsall designed to make a team more positive, cohesive, stronger and better.The Power of a Positive Team also provides a blueprint for addressing common pitfalls that cause teams to failincluding complaining, selfishness, inconsistency, complacency, unaccountabilitywhile offering solutions to enhance a teams creativity, grit, innovation and growth.This is a book meant for teams to read together. Its written in such a way that if you and your team read it together, you will understand the obstacles you will face and what you must do to become a great team. If you read it together, stay positive together, and take action together you will accomplish amazing things together.

Switchers : how smart professionals change careers-- and seize success

July 2, 2018
Graham, Dawn, author.
©2018
xx, 267 pages : illustrations ; 24 cm
Part I: Choose your switch -- Are you a switcher? : the "magic" equation for career success -- The psychology of the job search (and how to use it to your advantage!) -- Part II: Clarifying your Plan A -- If you don't invest, why should they? Figure out your Plan A -- Change isn't linear : mapping your path to a career switch -- Part III: Craft your brand value proposition -- (Re)brand or be branded : craft your professional identity -- Your career story : where reason meets intuition -- What got you here won't get you there : the proactive job search -- Part IV: Create ambassadors -- No excuses : your network really is your net worth -- The new way to network : create ambassadors -- Part V: Keep the ball in your court -- How to never have a bad interview : what are they really asking? -- It's not fair (it really isn't!) -- Always sleep on it : get ready to negotiate! -- Never look for a job again (get recruited!) -- Appendix: How to choose a career coach.
"Don't settle . . . SUCCEED in the right career! Are you stuck in an unsatisfying job? In the wrong profession? An industry that just isn't a fit? Get unstuck! Land a new career--one you're genuinely passionate about. Switchers helps you realize that dream. Written by celebrated career coach and psychologist Dr. Dawn Graham, the book provides proven strategies that will get you where you want to go." -- Amazon.com.

PMP® exam prep.

June 27, 2018
[Minneapolis, Minn.] : RMC Publications, 1998-
v. : ill., forms ; 28 cm.
Vol. for 8th ed. (2013) includes 1 CD-ROM called: PM FASTrack, PMP exam simulation software, version 8, demo.
"Rapid learning to pass PMI®'s PMP exam--on your first try!" (varies).

Born to build : how to build a thriving startup, a winning team, new customers and your best life imaginable / Jim Clifton, Sangeeta Badal, Ph.D.

June 26, 2018
Clifton, Jim, author.
©2018
247 pages : illustrations ; 24 cm
"Born to Build seeks to inspire entrepreneurs and ambitious, self-motivated people to build something that will change the world. A builder's venture could be a small business that grows into a mammoth enterprise, a thriving new division in an existing company, a nonprofit, a social enterprise, a church, a school - anything that creates economic growth and makes a lasting impact on society. Born to Build is written by Gallup Chairman and CEO Jim Clifton and Sangeeta Badal, Ph.D., Principal Scientist for Gallup's Entrepreneurship and Job Creation initiative, and is grounded in years of research. This book goes beyond the conventional economics-based business training and instead offers a uniquely psychological approach to venture building. It gives readers the tools and techniques they need to understand who they are, what motivates them and what they can build - and how. By following the practical steps in Born to Build , readers will have the tools to build a sustainable and profitable venture of any size from scratch. Central to the book is a code that allows readers to take Gallup's Builder Profile 10 (BP10) assessment, which identifies their innate talents and motivations and shows them how to make the most of their talents to build a successful enterprise."--Provided by publisher.

Powerful : building a culture of freedom and responsibility

June 26, 2018
McCord, Patty, author.
©2017
xx, 152 pages ; 22 cm
"From the Co-Creator of NETFLIX Culture Deck."
Introduction. A new way of working : foster freedom and responsibility -- The greatest motivation is contributing to success : treat people like adults -- Every single employee should understand the business : communicate constantly about the challenge -- Humans hate being lied to and being spun : practice radical honesty -- Debate vigorously : cultivate strong opinions and argue about them only on the facts -- Build the company now that you want to be then : relentlessly focus on the future -- Someone really smart in every job : have the right person in every single position -- Pay people what they're worth to you : compensation is a judgment call -- The art of good good-byes : make needed changes fast, and be a great place to be from.
When it comes to recruiting, motivating, and creating great teams, McCord says most companies have it all wrong. She helped create the high-performing culture at Netflix, and now she shares what she learned. McCord advocates practicing radical honesty in the workplace, saying good-bye to employees who don't fit the company's emerging needs, and motivating with challenging work, not promises, perks, and bonus plans.

No B.S. direct marketing for non-direct marketing businesses : the ultimate no holds barred kick butt take no prisoners guide to extraordinary growth & profits

June 15, 2018
Kennedy, Dan S., 1954- author.
Irvine, California : Entrepreneur Media, Inc., [2018]
244 pages ; 23 cm

The creative curve : how to develop the right idea, at the right time

June 14, 2018
Gannett, Allen, author.
©2018
xii, 270 pages : illustrations ; 25 cm
Part I: Overturning the mythology of creativity -- The making of a dream -- Learning a lie -- The origin of the myth -- What is talent? -- What is a genius? -- The creative curve -- Part II: The four laws of the creative curve -- Law I: Consumption -- Law II: Imitation -- Law III: Creative communities -- Law IV: Iterations -- Epilogue,
"Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't. But Allen shows that simply isn't true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the world's most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls "the creative curve" - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement"-- Provided by publisher.

Frenemies : the epic disruption of the ad business (and everything else)

June 11, 2018
Auletta, Ken, author.
New York : Penguin Press, [2018]
358 pages ; 24 cm
The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs or cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror."
"An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing business--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, and should, without it much of media and business would shrivel. The disruption has been late in coming, but just as it struck the music, newspaper, magazine, and book businesses, today advertising and marketing are under assault. Good-bye, Don Draper. A Mad Men world has turned into a Math Men (and women--though too few) world, as engineers seek to transform an instinctual art into a science. The old lions and their kingdoms reel from fear, however bravely they might roar. [This book] is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many 'frenemies,' a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, critics say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of GroupM, the most powerful media agency, but like all media agencies, it is staring into the headlights as ad buying is more and more done by machines and algorithms. We see the world from the vantage of its new stars, like Carolyn Everson, Facebook's head of sales. We visit other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them, becoming advertising and marketing's most potent frenemies. We also peer into the future, looking at what is replacing traditional advertising. And throughout WC follow the industry's Dolly Levi, its peerless matchmaker, Michael Kassan, whose MediaLink company connects all these players together as he serves as the industry's foremost power broker. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: to the survival of media that depends on the money generated by advertising and marketing; to free television that would not be free without ads; to companies that would perish without a way to tell consumers of their products or sales; and to consumers who would be blind to new products."

Five stars : the communication secrets to get from good to great

June 8, 2018
Gallo, Carmine, author.
New York : St. Martin's Press, 2018.
viii, 244 pages ; 25 cm
Introduction: Rise up! -- Part one. Why great communicators are irreplaceable -- Poetry, power, and moonshots -- Winning the war of ideas -- Aristotle was right and neuroscience proves it -- The human capacity to dream big -- Part two. Who's earned five stars -- The scientists -- The entrepreneurs -- The professionals -- The leaders -- The TED stars -- Part three. How to get from good to great -- The Pathos Principle -- The three-act storytelling structure -- Deliver the big picture -- Smart words make the grade -- How to give your ideas "verbal beauty" -- Leonardo, Picasso, and you -- Conquer the fear that holds you back -- Conclusion: Find the tune that makes your heart sing.

Off the clock : feel less busy while getting more done

May 25, 2018
Vanderkam, Laura, author.
New York : Portfolio/Penguin, [2018]
244 pages ; 19 cm
"In order to get more done, we must first feel like we have all the time in the world. Think about it: why haven't you trained for that 5K or read War and Peace? Probably because you feel beaten down by all the time you don't seem to have... In this book, Vanderkam reveals the seven counter-intuitive principles the most time-free people have adopted. She teaches mindset shifts to help you feel calm on the busiest days and tools to help you get more done without feeling overwhelmed... The strategies in this book can help if your life feels out of control, but they can also help if you want to take your career, your relationships, and your personal happiness to the next level. Vanderkam has packed this book with insights from busy yet relaxed professionals, including "time makeovers" of people who are learning how to use these tools."--Inside dust jacket.

Nonprofit meetings, minutes & records.

May 25, 2018
Berkeley, CA : Nolo, 2008-
volumes ; 23 cm
Vols. for 2008-<2018> by Anthony Mancuso.
"How to run your nonprofit corporation so you don't run into trouble" (varies).
Helps nonprofit corporations understand and comply with corporate governance rules and recordkeeping requirements, such as holding and documenting meetings, approving decisions, and setting up a corporate records book.

Cracking the GMAT.

May 24, 2018
New York : Villard Books,
v. : ill. ; 28 cm.
Imprint varies: <2001-2019> Random House, Inc.
At head of title: The Princeton Review.

Purposeful : are you a manager or a movement starter?

May 24, 2018
Dulski, Jennifer, author.
©2018
viii, 262 pages : illustrations ; 22 cm
Be purposeful: defining movements -- Spark a standing ovation: getting started -- Breathe life into your vision: transforming intention into action -- Get to know Goliath: persuading decision-makers -- Lead your crew: inspiring teams -- Don't drink the haterade: using criticism as an advantage -- Mountain climbing: overcoming obstacles and failing well -- Epilogue: You never know whom you might inspire.

Alive at work : the neuroscience of helping your people love what they do

May 24, 2018
Cable, Daniel M. (Daniel Merle), author.
Boston, Massachusetts : Harvard Business Review Press, [2018]
viii, 203 pages : illustrations ; 25 cm
Part I. The seeking system: Introduction: our organizations are letting us down -- The way things ought to be -- The way things are -- and how to make them better -- Part II. Self expression: Encouraging people to bring their best selves to work -- Promoting self-expression -- Part III. Experimentation: Encouraging serious play -- Expanding on freedom and creativity -- Humble leadership and employees' seeking systems -- Part IV. Purpose: Helping employees see the impact of their work -- Creating narratives about purpose.
We've all seen the oft-cited Gallup poll that reports that an alarming majority of the workforce is disengaged and unmotivated. In Alive at Work, social psychologist Dan Cable argues that the reason for all the unhappiness is biological: organizations, in an effort to routinize work and establish clear-cut performance metrics, are suppressing what neuroscientists call our Seeking Systems, the part of our brain that craves exploration and learning. The good news is that organizations can activate our Seeking Systems, and, as Cable explains, it doesn't take extensive overhauls to their cultures to do so. With small changes, managers and supervisors can make meaningful impacts on our lives and restore our zest for work. For instance, the book reveals: how new hires exhibited their best traits and were less likely to quit in the future after sharing stories about themselves during on-boarding seminars, how Italian factory workers reduced their anxiety about a new process by playing with Legos, how employees at Make-A-Wish reduced burnout by crafting their own job titles. Filled with real-life examples from the author's own research and consulting, Alive at Work equips managers--and anyone looking to find more joy in their nine-to-five existence--with the guidance to maximize the curiosity and passion that lives within themselves and others.-- Provided by publisher.

The big book of dashboards : visualizing your data using real-world business scenarios

May 24, 2018
Wexler, Steve, 1958- author.
©2017
xv, 432 pages : illustrations (chiefly color), color charts, color maps ; 23 cm
Part I.A Strong Foundation. Chapter 1. Data Visualization: A Primer -- Part II. The Scenarios. Chapter 2. Course Metrics Dashboard ; Chapter 3. Comparing Individual Performance with Peers ; Chapter 4. What-If Analysis: Wage Increase Ramifications ; Chapter 5. Executive Sales Dashboard ; Chapter 6. Ranking by Now, Comparing with Then ; Chapter 7. Are We On Pace to Reach Our Goals? ; Chapter 8. Multiple Key Performance Metrics ; Chapter 9. Power Plant Operations Monitoring ; Chapter 10. Showing Year-to-Date and Year-over-Year at the Same Time ; Chapter 11. Premier League Player Performance Metrics ; Chapter 12. RBS 6 Nations Championship Match Performance Analysis ; Chapter 13. Web Analytics ; Chapter 14. Patient History Analysis of Recent Hospital Admissions ; Chapter 15. Hospitality Dashboard for Hotel Management ; Chapter 16. Sentiment Analysis: Showing Overall Distribution ; Chapter 17. Showing Sentiment with Net Promoter Score ; Chapter 18. Server Process Monitoring ; Chapter 19. Big Mac Index ; Chapter 20. Complaints Dashboard ; Chapter 21. Hospital Operating Room Utilization ; Chapter 22. Showing Rank and Magnitude ; Chapter 23. Measuring Claims across Multiple Measures and Dimensions ; Chapter 24. Showing Churn or Turnover ; Chapter 25. Showing Actual versus Potential Utilization ; Chapter 26. Health Care Provider Productivity Monitoring ; Chapter 27. Telecom Operator Executives Dashboard ; Chapter 28. The Economy at a Glance ; Chapter 29. Call Center -- Part II. Dashboards in the Real World. Chapter 30. Want to Engage People? Make Your Dashboards Personal ; Chapter 31. Visualizing Time ; Chapter 32. Beware the Dead-End Dashboard ; Chapter 33. The Allure of Red and Green ; Chapter 34. The Allure of Pies and Donuts ; Chapter 35. Clouds and Bubbles ; Chapter 36. A journey into the unknown.
"The definitive reference book with real-world solutions you won't find anywhere else The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards. Comprising dozens of examples that address different industries and departments (healthcare, transportation, finance, human resources, marketing, customer service, sports, etc.) and different platforms (print, desktop, tablet, smartphone, and conference room display) The Big Book of Dashboards is the only book that matches great dashboards with real-world business scenarios. By organizing the book based on these scenarios and offering practical and effective visualization examples, The Big Book of Dashboards will be the trusted resource that you open when you need to build an effective business dashboard. In addition to the scenarios there's an entire section of the book that is devoted to addressing many practical and psychological factors you will encounter in your work. It's great to have theory and evidenced-based research at your disposal, but what will you do when somebody asks you to make your dashboard 'cooler' by adding packed bubbles and donut charts? The expert authors have a combined 30-plus years of hands-on experience helping people in hundreds of organizations build effective visualizations. They have fought many 'best practices' battles and having endured bring an uncommon empathy to help you, the reader of this book, survive and thrive in the data visualization world. A well-designed dashboard can point out risks, opportunities, and more; but common challenges and misconceptions can make your dashboard useless at best, and misleading at worst. The Big Book of Dashboards gives you the tools, guidance, and models you need to produce great dashboards that inform, enlighten, and engage"--Provided by publisher.

Applied empathy : the new language of leadership

May 22, 2018
Ventura, Michael P., author.
New York : Touchstone, 2018.
vii, 243 pages : illustrations ; 24 cm
Introduction -- The way in -- The seven faces of empathy -- Connecting to your whole self -- Showing up -- Timeless empathy -- Our role in context -- Ritual creates reality.
"Empathy is not about being nice. It's not about pity or sympathy either. It's about understanding—your consumers, your colleagues, and yourself—and it's a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa’s design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today’s ever-evolving marketplace. If you want to connect to the people you work with and for, you first have to understand them."--Inside dust jacket.

Conflict without casualties : a field guide for leading with compassionate accountability

May 22, 2018
Regier, Nate, author.
Oakland : Berrett-Koehler Publishers, Inc., [2017]
x, 206 pages : illustrations ; 23 cm
Acknowledgments -- Introduction -- Conflict with casualties : drama is killing us -- Conflict -- Drama -- But I'm just trying to help -- A framework for positive con-flict : compassionate accountability can change the world -- Compassion : not for the faint of heart -- Compassion and the cycles of human civilization : will we get it right this time -- Conflict without casualties users manual : putting next element's compassion cy-cle to work -- Violators will be prosecuted : three rules of the compassion cycle -- Warning! drama approaching! : three leading indicators -- It's all about choices : three choices to move -- Coaching accountability when there's no drama : match and move -- The formula for compassionate con-flict : confronting drama with compassion-ate accountability -- Conflict without casualties : preparing to struggle with -- Glossary of terms -- Appendix A: Personal development guide -- Appendix B: Preparing for conflict: building my ORPO bank -- Notes.

Measure what matters : how Google, Bono, and the Gates Foundation rock the world with OKRs

May 21, 2018
Doerr, John E., author.
New York, New York : Portfolio/Penguin, [2018]
xiii, 306 pages : illustrations, ; 22 cm
Part 1. OKRs in action. Google, meet OKRs -- The father of OKRs -- Operation crush: An Intel story -- Superpower #1: Focus and commit to priorities -- Focus: The Remind story -- Commit: The Nuna story -- Superpower #2: Align and connect for teamwork -- Align: The MyFitnessPal story -- Connect : the Intuit story -- Superpower #3: Track for accountability -- Track : the Gates Foundation story -- Superpower #4: stretch for amazing -- Stretch: the Google Chrome story -- Stretch: the YouTube story -- Part 2. The new world of work. Continuous performance management : OKRs and CFRs -- Ditching annual performance reviews: the Adobe story -- Baking better every day: the Zume Pizza story -- Culture -- Culture change : the Lumeris story -- Culture change : Bono's ONE campaign story -- The goals to come.
In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress, to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations, helping a new generation of leaders capture the same magic.

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