New Arrivals · Business

February 22, 2017
These titles were recently added to the collection of the Public Library of Cincinnati and Hamilton County.

The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power

February 21, 2017
Turow, Joseph, author.
©2017
331 pages ; 24 cm
A frog slowly boiled -- The discriminating merchant -- Toward to data-powered aisle -- Hunting the mobile shopper -- Loyalty as bait -- Personalizing the aisles -- What now?
"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-- including Macy's, Target, and Walmart-- is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations." -- Amazon.

Renew yourself : a six-step plan for more meaningful work

February 14, 2017
Hakala-Ausperk, Catherine, author.
©2017
xx, 129 pages ; 23 cm
Preface. Why did I write this book? ; Why are you reading it? -- Introduction. How does this book work? -- 5W1H -- Who are you? -- What do you want to do? -- When is the time right? -- Where should you be? -- Why bother? -- How do you do it? -- My renewal plan.
You're filled with passion, skills, experience-- but you're lacking something. You need a significant change. Hakala-Ausperk shows how to renew yourself and your future by thinking about what you love the most, and going for it. Her six-step plan poses the questions that will help you find the meaning you're searching for. Once our path is clear, we can achieve.

Nonprofit finance : a practical guide

February 13, 2017
Shanker, Sheila, author.
[Culver City, California?] : Sheila Shanker, 2015.
200 pages : forms ; 23 cm
Includes index.
Fundamentals of accounting-- Typical structure of non-profits -- Accounting basics -- Revenue types and issues -- Government grants -- Financial statements -- Taxation -- Internal controls -- Special considerations.
Written by a CPA, this book guides you through the nonprofit sector with a practical focus on finance and accounting areas. If you ever wonder what a "release from restrictions" or a "Statement of Functional Expenses" is, this book is for you. It includes taxes, internal controls, and OMNI Circular issues.--Back cover

Teen guide to jobs and taxes

February 8, 2017
Currie, Stephen, 1960- author.
San Diego, CA : ReferencePoint Press, [2017]
64 pages ; 24 cm.
Types of jobs -- Finding a job -- Job responsibilities -- Income and benefits -- Taxes.
Presents information and advice for teens about career information, covering job responsibilities, income and benefits, and taxes.

Big bosses : a working girl's memoir of Jazz Age America

February 6, 2017
Altemus, Althea McDowell, 1885-1965, author.
Chicago : The University of Chicago Press, 2016.
xiv, 220 pages : illustrations ; 23 cm
Foreword / Joel M. Hoffman -- Big bosses. Wealth ; Chicago ; Pierre Duval ; Sleuths ; Phylander & Company ; Country ; New York ; S.W. Strauss & Company ; Pigeonblood ruby ; Fred F. French & Company ; Miami ; Biscayne Bay -- Afterword: Chronicling the clerical life of Althea Altemus / Robin F. Bachin.

Payoff : the hidden logic that shapes our motivations

February 6, 2017
Ariely, Dan, author.
©2016
103 pages : illustrations ; 19 cm
"Portions of this book have been adapted from Predictably irrational: the hidden forces that shape our decisions (New York: HarperCollins, 2009); The upside of irrationality: the unexpected benefits of defying logic at work and home (New York: HarperCollins, 2010); and Dan Ariely's October 2012 TED Talk, "What makes us feel good about our eork?" -- Verso.
Introduction: From tragedy to meaning and motivation: on the complexity of motivation, and a personal story -- How to destroy motivation, or: Work as a prison movie: why it's astonishingly easy to demotivate someone -- The joy of (even thinking that we are) making something: on our deep attachment to our own ideas and creations -- Money is from Mars, pizza is from Venus, and compliments are from Jupiter: why money matters far less than we think -- On death, relationships, and meaning: the crazy urge for symbolic immortality, and how love conquers all -- Epilogue: The answer to the ultimate question: the mystery of motivation, in summary.
"Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation--how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work? How does your sense of your mortality impact your motivation?"--Baker & Taylor.

Spark : how to lead yourself and others to greater success

February 3, 2017
Morgan, Angie, author.
Boston ; New York : Houghton Mifflin Harcourt, 2017.
xi, 210 pages : illustrations ; 24 cm
Includes index.
Introduction: Defining a spark -- Confronting the myths of leadership -- Your character: The congruence between values and actions -- The four keys to being credible -- Becoming an accountable leader -- Act with intent: Make decisions that matter -- Be of service: Recognize and meet others' needs -- Build your confidence -- Demonstrate consistency.
"From three leadership experts with military backgrounds, a blueprint for discovering leaders within the corporate ranks Pinpointing leaders is not an easy task. Every manager knows that within their organization, there are certain key employees who are "sparks"--those rare individuals who have a natural drive to not only get the job done, but to go far beyond what is called for. These special employees truly get more done in a day than others can accomplish in a week or more. These "sparks" are the unique and essential people in your firm who can help transform your company in all sorts of magical ways. And it's your job to find them, to empower them, and to enable them to become the true leaders that they are destined to become. Based on hard-earned insights and case studies gleaned from their military experience as well as corporate leadership training, authors Angie Morgan (U.S. Marine Corps), Courtney Lynch (U.S. Marine Corps), and Sean Lynch (U.S. Air Force) reveal how you can pinpoint the sparks within your ranks, and how you can unleash them to take your company to the next level"-- Provided by publisher.

Teen guide to starting a business

February 3, 2017
Snyder, Gail, author.
San Diego, CA : ReferencePoint Press, Inc., [2017]
64 pages : color illustrations ; 24 cm.
What does it take to own a business? -- Picking the right business -- Writing a business plan -- Raising money -- Running the business.
Presents information and advice for teens about starting and running a business.

Own it : the power of women at work

January 30, 2017
Krawcheck, Sallie, author.
New York : Crown Business, 2017.
ix, 246 pages ; 25 cm
My "aha!" moment -- Part I: The future of work ... and how we can own it ; How the world of work is changing--and why that's good news for women ; Six things we have going for us -- Part II: Put your oxygen mask on first before assisting others. Make sure success is well defined ; The obligatory ask-for-the-raise and how-to-negotiate chapter (with a twist) ; Out with the queen bee. In with new approaches to mentoring and sponsorship ; ... Oh, and some thoughts on how to do the networking thing better, too ; Career curveballs--why we really need to get over our fear of the f-word ; How to avoid the career risk you don't even know you're taking ; The best career advice no one is talking about -- Part III: The courageous conversations. Let's hold a funeral for the diversity council ... and other well-meaning initiatives that no longer work ; The company culture conversation ; The flexibility without shame conversation ; The, "Hey, Larry" (or sometimes "Hey, Nancy") conversation -- Part IV: Pay it forward. Literally own it : start your own thing ; Invest in change ... money is power. Let's use ours to do good ; You know the kids are watching, right? -- Conclusion: Finally, you gotta remember to laugh.
"Krawcheck shows women how to take their careers to the next level...by playing with a new set of rules that builds on their natural strengths"-- Provided by publisher.

The signals are talking : why today's fringe is tomorrow's mainstream

January 27, 2017
Webb, Amy, 1974- author.
New York : PublicAffairs, [2016]
viii, 322 pages ; 24 cm
Introduction : "Hello, are you lost?" -- The instructions: a futurist's playbook for every organization -- When cars fly: understanding the difference between trend and trendy -- Survive and thrive, or die: how trends affect companies -- Finding the fringe: seek out the unusual suspects -- Signals matter: uncovering hidden patterns -- The "Uber for X" trend: ask the right questions -- Is it really awesome?: know when the timing is right -- If this, then that: a formula for action -- Greetings, robot overlords: pressure-testing your strategy -- Reverse-engineering the future.
Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals are Talking reveals a systematic way of evaluating new ideas bubbling up on the horizon--distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments--especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream--have long-term consequence for tomorrow. With the methodology developed here, we learn how to think like a futurist and answer vitally important questions: How will a technology--like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things--affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think--and how should we prepare for it now?--Adapted from dust jacket.

Resumes that knock 'em dead.

January 10, 2017
Boston, Mass. : Bob Adams,
v. ; 24-28 cm.
Imprint varies: 1995, Holbrook, Mass. : Adams Publishing ; 1998-<2016> Holbrook, Mass. : Adams Media Corporation.
Editor: 1988-<2016> Martin Yate.

Quickbooks 2017 for dummies

January 5, 2017
Nelson, Stephen L., 1959- author.
©2017
xiv, 384 pages : illustrations ; 24 cm.
Includes index.
Part 1: Quickly into QuickBooks -- Part 2: Daily entry tasks -- Part 3: Stuff you do from time to time -- Part 4: Housekeeping chores -- Part 5: The part of tens -- Part 6: Appendixes.
"Organize your business finances; created invoices, pay bills, and record receipts; track inventory and monitor your business"--Cover.

Building the Internet of Things : implement new business models, disrupt competitors, transform your industry

January 5, 2017
Kranz, Maciej, 1964- author.
©2017
xi, 260 pages : illustrations ; 24 cm
Beyond the hype: All you actually need to know about IoT for business -- IoT is about change and transformation -- The promise of IoT is real -- Understanding the IoT business value proposition -- Four fast paths to an assured IoT payback -- Generation IoT goes to work -- Bringing IoT into your organization: Change management -- Mistakes and how to avoid them -- IoTsecurity essentials -- Standards and technology -- IoT state of the union.
For business managers, the biggest question surrounding the Internet of Things is what to do with it. This book examines the way IoT is being used today -- and will be used in the future -- to help you craft a robust plan for your organization. Focusing on the business implications of Internet of Things, Kranz describes the sheer impact, spread, and opportunities arising every day, and how business leaders can implement Internet of Things today to realize tangible business advantages.

Small business for dummies

January 5, 2017
Tyson, Eric (Eric Kevin)
Hoboken, NJ : John Wiley & Sons, Inc., ©2012.
xx, 411 pages : illustrations ; 24 cm.
Includes index.
1. Becoming an entrepreneur. Is small business for you? -- Laying your personal financial foundation -- Finding your niche -- First things first: crafting your business plan -- Making financing, ownership, and organizational decisions -- 2. Buying an existing business. Exploring buying a business -- Finding the right business to buy -- Evaluating a business to buy -- Negotiating terms and sealing the deal -- 3. Running a successful small business. The owner's responsibilities in the start-up and beyond -- Marketing: products, pricing, distribution, promotion, and sales -- Tapping technology -- Keeping your customers loyal -- Managing profitability and cash -- Learning from the experiences of others -- 4. Keeping your business in business. Finding and keeping superstar employees -- Providing employee benefits -- Handling regulatory and legal issues -- Mastering small-business taxes -- Cultivating a growing business -- 5. The part of tens. Ten mistakes you don't want to make -- Ten tips for small-business success.
This simple and direct guide gives readers advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. The author also provides information on improving management skills, developing a marketing strategy, keeping customers loyal, and much more.

Market profile analysis. Cincinnati, OH-KY-IN PMSA.

January 2, 2017
Stamford, Conn. : Donnelley Marketing Information Services,
v. ; 23 x 40-29 cm.
Vols. for 1995/96-1998 have census tract/block numbering area outline maps for Ohio, Kentucky and Indiana kept in separate boxes.
"Consumer and business demographic reports."

Black ops advertising : native ads, content marketing, and the covert world of the digital sell

December 22, 2016
Einstein, Mara, author.
©2016
244 pages ; 19 cm
Introduction: why ads don't look like ads -- From mass to millennials -- What we share & why we share -- Native advertising: publishers as marketers -- Content marketing: marketers as publishers -- The digital sell: big data, programmatic buying, and living by the numbers -- The (dis)empowered consumer -- Advertising ourselves to death.
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.

Woo, wow, and win : service design, strategy, and the art of customer delight

December 21, 2016
Stewart, Thomas A., 1948- author.
New York, NY : HarperBusiness, [2016]
315 pages : illustrations, charts ; 24 cm
Includes index.
Introduction -- Getting to ahhh! -- The service design revolution -- Service design and your strategy -- The first principle: the customer is always right -- if it is the right customer -- The second principle: don't surprise and delight your customer -- just delight -- The third principle: great service must not require heroic efforts -- The fourth principle: service design and delivery must be coherent across all platforms -- The fifth principle: you are never done -- Service design archetypes -- Customer capital: when one plus one equals three growth -- The virtuous circle: corporate culture and service design -- The full circle: the service-product connection -- First steps, next steps.
"Two best-selling authors and business experts use real-world examples to demonstrate the importance of Service Design in keeping modern customers, who have many choices and high expectations, happy and coming back,"--Baker & Taylor.

Your one word : the powerful secret to creating a business and life that matter

December 21, 2016
Carmichael, Evan, author.
New York, New York : TarcherPerigee, [2016]
xix, 249 pages ; 22 cm
Core. One word impact ; My one word: "believe" ; Finding your one word -- Campaign. Build a movement ; The planning checklist -- Company. Culture ; Operations.
"In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbo-charging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word helps readers nail down their personal mottos--the word that captures their purpose and passion. With this operating philosophy in hand, readers will then learn how to leverage this powerful tool to create the business and future of their dreams"-- Provided by publisher.

The science of selling : proven strategies to make your pitch, influence decisions, and close the deal

December 6, 2016
Hoffeld, David, (Economist), author.
New York : TarcherPerigee, [2016]
277 pages : illustrations ; 22 cm
Part One: Foundations of selling with science -- Why sales people underperform -- The two methods of sales influence -- How to sell the way people buy -- Selling to your buyers' emotions -- Part Two: The salesperson's toolkit -- The science of asking powerful questions -- Why people buy -- Creating value, neutralizing competitors, and overcoming objections -- Closing redefined: obtaining strategic commitments -- Five science-based sales presentation strategies -- Part Three: Merging science and selling -- The future of selling.
"The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus," how do you know which sales strategies actually work? Leading sales trainer, researcher and CEO of Hoffeld Group, David Hoffeld, has the answer. Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld's evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers' emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others"-- Provided by publisher.

Knock 'em dead cover letters.

November 30, 2016
Avon, Mass. : Adams Media,
v. ; 24 cm.
Vols. for 2008-<2016> by Martin Yate.
"Great letter techniques and samples for every step of your job search" (varies).

The gig economy : the complete guide to getting better work, taking more time off, and financing the life you want!

November 29, 2016
Mulcahy, Diane, author.
©2017
227 pages ; 24 cm
Getting better work. Defining your success ; Diversify ; Create your own security ; Connect without networking -- Taking more time off. Face fear by reducing risk ; Take time off between gigs ; Be mindful about time -- Financing the life you want. Be financially flexible ; Think access, not ownership ; Save for a traditional retirement, but don't plan on having one -- The future gig economy.

Small time operator.

November 23, 2016
Laytonville, Calif. : Bell Springs Pub.,
v. : ill. ; 28 cm.
Vols. for <1978-2017> by Bernard Kamoroff.
"A guide and workbook."

Feminist fight club : an office survival manual (for a sexist workplace)

November 22, 2016
Bennett, Jessica, 1981- author.
©2016
xxxiii, 294 pages : illustrations ; 21 cm
Rules of the Feminist Fight Club -- Prepare for battle -- The FFC Womanifesto -- Know the enemy -- Know thyself -- Booby traps -- Get your speak on -- F you, pay me -- WWJD : what would Josh do? -- Join the Feminist Fight Club -- Rebel girls : FFCs through history -- A space for battle notes.
"Part manual, part womanifesto, Feminist Fight Club is a hilarious yet incisive guide to navigating subtle sexism at work, providing real-life career advice and humorous reinforcement for a new generation of professional women"-- Provided by publisher.

Knock 'em dead.

November 16, 2016
Boston. : Bob Adams.
v. ; 24 cm.
Vols. for 1987-1992 have subtitle: "with great answers to tough interview questions" : 1993-2002 have subtitle: "the ultimate job seeker's handbook" ; <2006-2016> "Ultimate job seeker's guide" (varies slightly).
Imprint varies: 1991- Holbrook, Mass. : Adams Publishing ; <1999-2017> Holbrook, Mass. : Adams Media Corporation.

Competing against luck : the story of innovation and customer choice

November 16, 2016
Christensen, Clayton M., author.
©2016
xix, 262 pages ; 24 cm
Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.

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