New Arrivals · Business

April 23, 2015
These titles were recently added to the collection of the Public Library of Cincinnati and Hamilton County.

Strategy rules : five timeless lessons from Bill Gates, Andy Grove, and Steve Jobs

April 22, 2015
Yoffie, David B., author.
©2015.
xiii, 254 pages : illustrations ; 24 cm
Preface -- Introduction The Making of a Master Strategist -- Chapter 1 Look Forward, Reason Back -- Chapter 2 Make Big Bets, Without Betting the Company -- Chapter 3 Build Platforms and Ecosystems-Not Just Products -- Chapter 4 Exploit Leverage and Power-Play Judo and Sumo -- Chapter 5 Shape the Organization around Your Personal Anchor -- Conclusion -- Notes -- Index.
"The authors of the bestselling Competing on Internet Time (a Business Week top 10 book) analyze the strategies, principles, and skills of three of the most successful and influential figures in business--Bill Gates, Andy Grove, and Steve Jobs--offering lessons for all managers and entrepreneurs on leadership, strategy and execution.In less than a decade, Bill Gates, Steve Jobs, and Andy Grove founded three companies that would define the world of technology and transform our lives. At their peaks, Microsoft, Apple, and Intel were collectively worth some $1.5 trillion. Strategy Rules examines these three individuals collectively for the first time--their successes and failures, commonalities and differences--revealing the business strategies and practices they pioneered while building their firms.David B. Yoffie and Michael A. Cusumano have studied these three leaders and their companies for more than thirty years, while teaching business strategy, innovation and entrepreneurship at Harvard and MIT. In this enlightening guide, they show how Gates, Grove, and Jobs approached strategy and execution in remarkably similar ways--yet markedly differently from their erstwhile competitors--keeping their focus on five strategic rules.Strategy Rules brings together the best practices in strategic management and high-tech entrepreneurship from three path-breaking entrepreneurs who emerged as CEOs of huge global companies. Their approaches to formulating strategy and building organizations offer unique insights for start-up executives as well as the heads of modern multinationals"-- Provided by publisher.

Simple rules : how to thrive in a complex world

April 22, 2015
Sull, Donald N. (Donald Norman)
Boston : Houghton Mifflin Harcourt, 2015.
280 pages ; 22 cm
Outlines an approach to high-performance problem solving and decision making that draws on insights from survival guides, pop culture, and other sources.

Miss Jessie's : creating a successful business from scratch--naturally

April 22, 2015
Branch, Miko, author.
New York : Amistad, an imprint of HarperCollins Publishers, [2015]
xvi, 294 pages, 16 unnumbered pages of plates : color illustrations ; 22 cm
"A memoir and business guide rich with inspirational life lessons and unique business advice from ... the Chief Executive Officer of the dynamic 'Miss Jessie's'-- the company that revolutionized the hair-care industry"--Front jacket flap.

Roadmap : the get-it-together guide for figuring out what to do with your life

April 21, 2015
©2015
366 pages : illustrations (some color) ; 24 cm
Includes index.
"Created by Nathan Gebhard, Brian McAllister, and Mike Marriner, with Jay Sacher, Alyssa Frank, Annie Mais, Jamie Zehler, and Willie Witte."

The sell : the secrets of selling anything to anyone

April 17, 2015
Eklund, Fredrik.
©2015
xxv, 290 pages : illustrations ; 24 cm
"The nation's #1 real estate broker and star of Bravo's Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life-no matter who you are or what you do. Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he's become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York. Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don't consider yourself a salesperson, you've been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you've got-whether it's a luxury home, a great idea at work, or your profile on Match.com-you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about. Blending personal stories, hilarious anecdotes, and the expertise he's gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don't have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life's dealings, you'll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way. "-- Provided by publisher.

Unleash your BS (Best Self) : putting your executive presence to the test

April 16, 2015
Black, Jeff (Jeffrey T.), author.
New York, New York : Morgan James Publishing, ©2015.
xvi, 174 pages ; 22 cm

The art of the start 2.0 : the time-tested, battle-hardened guide for anyone starting anything

April 16, 2015
Kawasaki, Guy, 1954- author.
New York, New York : Portfolio/Penguin, 2015.
x, 326 pages : illustrations ; 25 cm
Includes index.
The art of starting up -- The art of launching -- The art of leading -- The art of bootstrapping -- The art of fund-raising -- The art of pitching -- The art of building a team -- The art of evangelizing -- The art of socializing -- The art of rainmaking -- The art of partnering -- The art of enduring -- The art of being a mensch.
Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description.

Do the kind thing : think boundlessly, work purposefully, live passionately

April 14, 2015
Lubetzky, Daniel, author.
New York : Ballantine Books, [2015]
293 pages : illustrations ; 22 cm
Includes index.
Thinking with AND : an introduction to avoiding false compromises -- Purpose : a fuel for your passion -- Grit : steadfastly advancing your vision -- Truth and discipline : staying true to the brand and to yourself -- Keeping it simple : practicing restraint to stay grounded -- Originality : unlocking the ability to think boundlessly -- Transparency and authenticity : the value of open communication -- Empathy : channeling the ability to connect and create community -- Trust : learning to let others lead -- Ownership and resourcefulness : building a culture with staying power.
The Founder and CEO of the KIND brand of healthy snacks shares the story of his childhood in Mexico as the son of a Holocaust survivor and his professional successes, outlining his philosophies about business practices that combine profit goals and social consciousness.

How brands grow : what marketers don't know

April 10, 2015
Sharp, Byron.
Oxford ; New York : Oxford University Press, 2010.
xvii, 228 pages : illustrations ; 23 cm
Evidence-based marketing -- How brands grow -- How to grow your consumer base -- Which customers matter most? -- Our buyers are different -- Who do you really compete with? -- Passionate consumer committment -- Differentiation versus distinctiveness -- How advertising really works -- What price promotions really do -- Why loyalty programs don't work -- Mental and physical availability -- A final word.
"This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based."--Product Description.

Act like a leader, think like a leader

April 10, 2015
Ibarra, Herminia, 1961- author.
Boston, Massachusetts : Harvard Business Review Press, [2015]
221 pages : illustrations ; 25 cm
The "Outsight" principle : How to act and think like a leader -- Redefine your job -- Network across and out -- Be more playful with your self -- Manage the stepping-up process -- Act now.
"Today's breakneck pace of change has an immense impact on leaders-and as a result, on the organizations they run. All too often, people remain stuck in outdated mindsets and modes of operating, even after others recognize the need for change. Leaders need to learn to pivot even when there are no obvious signals guiding their way. Leadership expert Herminia Ibarra (INSEAD) upends traditional, introspective advice and says act first-and then change your way of thinking. In this unconventional book, Ibarra, one of the world's foremost experts on leadership transitions, provides the first practical guide on how to change when you also need to lead. Defying standard leadership development guidance, which encourages deep self-reflection into strengths and weaknesses, this book shows that the most effective way to change is through action, not analysis, and by learning from experience, not introspection. In short, it will teach you to change from the outside in by first acting like a leader and then thinking like one. Based on Ibarra's flagship executive education program at INSEAD, this book is for new and seasoned leaders alike who need to understand the new rules for success in their own organization, and in the global business environment at large. It's the essential guidebook for anyone who wants to upgrade their role or be the leader their organization needs them to be"-- Provided by publisher.

The real-life MBA : your no-BS guide to winning the game, building a team, and growing your career

April 9, 2015
Welch, Jack, 1935- author.
New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2015]
xii, 242 pages ; 24 cm
Includes index.
Taking the grind out of the game -- Getting whacked and getting better -- You gotta have growth -- Globalization : it's complicated -- Fear of finance, no more -- What to make of marketing -- Crisis management : welcome to the coliseum -- Leadership 2.0 -- Building a wow team -- Geniuses, tramps, and thieves -- What should I do with my life? -- Getting unstuck -- It ain't over till it's over.
The founders of the Jack Welch Management Institute, a fully accredited online MBA program, present a guide to overcoming modern business challenges, with recommendations for creating effective strategies, leading others, and building a thriving career.

Persuasive copywriting : using psychology to engage, influence and sell

April 7, 2015
Maslen, Andy.
London ; Philadelphia : Kogan Page Limited, [2015]
xxvv, 226 pages: illustrations ; 23 cm

The complete guide to transgender in the workplace

April 7, 2015
Sheridan, Vanessa, 1949-
Santa Barbara, Calif. : Praeger/ABC-CLIO, [2009] ©2009.
xix, 253 pages ; 25 cm
What is transgender? -- Interlude: So, whaddya know? -- Who are transgender people? -- Why transgender inclusion matters to your business (even if you didn't know it) -- The great restroom debate -- Benefits of transgender-specific awareness training -- Coming out as transgender at work -- Tools for organizational leaders -- Help for human resources professionals -- Practical ideas for organizations -- Insights for coworkers of transpersons -- Tips for transgender workers -- What to do about, with, and for transgender customers -- What you can do.
As The Complete Guide to Transgender in the Workplace demonstrates, there is a strong business case for treating transgender workers with dignity. Its tips, guidelines, and policy examples will help organizations enhance the bottom line, while keeping the workplace harmonious. The most in-depth and informative volume on transgender workers ever written, the book offers useful tools, practical information, and a variety of resources that will enable business leaders and organizations to deal effectively with the transgender phenomenon. It will also help workers struggling with their identities and will give strength to those who are secure, but have yet to come out.

Starting & building a nonprofit.

April 6, 2015
Berkeley, CA : Nolo, 2005-
v. : forms ; 28 cm.
Vols. for 2005-<2015> by Peri H. Pakroo.
"A practical guide."

Indiana exports.

April 2, 2015
United States. Industry and Trade Administration.
[Washington] : Dept. of Commerce, Industry and Trade Administration : For sale by the Supt. of Docs., U.S. Govt. Print. Off., 1978.
12 pages : illustrations, graphs, maps ; 27 cm.
Nov. 1978.

Kentucky exports.

April 2, 2015
United States. Industry and Trade Administration.
[Washington] : Dept. of Commerce, Industry and Trade Administration : For sale by the Supt. of Docs., U.S. Govt. Print. Off., 1978.
12 pages : illustrations, graphs, maps ; 27 cm.
Nov. 1978.

Ohio exports.

April 2, 2015
United States. Industry and Trade Administration.
[Washington] : Dept. of Commerce, Industry and Trade Administration : For sale by the Supt. of Docs., U.S. Govt. Print. Off., 1978.
12 pages : illustrations, graphs, maps ; 27 cm.
Nov. 1978.

The advertising red books. Advertisers & agencies ... supplement.

April 1, 2015
New Providence, NJ : LexisNexis,
v. ; 28 cm.
Publisher varies: 2011- Red Books LLC.
At head of title: LexisNexis.

Excel dashboards and reports

March 31, 2015
Alexander, Michael, 1972- author.
Hoboken, N.J. : John Wiley & Sons, 2013.
xvi, 412 pages : illustrations ; 24 cm
Previous edition: published as by Michael Alexander and John Walkenbach. 2010.
Includes index.

Work rules! : insights from inside Google that will transform how you live and lead

March 26, 2015
Bock, Laszlo.
New York : Twelve, 2015.
viii, 406 pages : illustrations ; 24 cm
"'We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing.' So says Laszlo Bock, head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of WORK RULES!, a compelling and surprisingly playful manifesto with the potential to change how we work and live. Drawing on the latest research in behavioral economics and with a profound grasp of human psychology, Bock also provides teaching examples from a range of industries -- including companies that are household names but hideous places to work, and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into delightfully counterintuitive principles that are easy to put into action, whether you're a team of one or a team of thousands. Cleaving the knot of conventional management, some lessons from WORK RULES! include: Take away managers' power over employees Learn from your best employees - and your worst Only hire people who are smarter than you are, no matter how long it takes to find them Pay unfairly (it's fairer!) Don't trust your gut: use data to predict and shape the future Default to open: be transparent, and welcome feedback If you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do. "-- Provided by publisher.

Rebuilding empires : how Best Buy and other retailers are transforming and competing in the digital age of retailing

March 24, 2015
Lee, Thomas, author.
New York, NY : Palgrave Macmillan, 2014.
v, 234 pages ; 25 cm
Machine generated contents note: pt. I The Past -- 1. Everything Must Go -- 2. Cheap Chic -- 3. The Burning Platform -- 4. "I Hope I Wake Up Smarter" -- pt. II The Present and Future -- 5. Walk Before You Can Run -- 6. Room to Roam -- 7. "Fire a Lot of Bullets" -- 8. Jumbotron -- 9. Valentine's Day Surprise.
"Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert Joly, chief financial officer Sharon McCollam, Target chief marketing officer Jeff Jones, and several other key players in both companies. Bricks and mortar retailing is not dead, and Best Buy shows others how to capitalize on their own physical spaces. Lee shows how showrooming is an asset rather than a liability, how physical space and online space are complementary, and how others can learn from Best Buy's innovations including the Geek Squad, stores within stores, and creating non-traditional partnerships. In a readable narrative format, journalist Thomas Lee explores how the world's largest consumer electronics retailer is redefining what it truly means to be a "Best Buy" in the age of online retailing"-- Provided by publisher.

The leadership handbook : 26 critical lessons every leader needs

March 24, 2015
Maxwell, John C., 1947- author.
©2008
xi, 256 pages ; 23 cm
Originally published as Leadership gold, 2008.

QuickBooks 2015 : the missing manual

March 19, 2015
Biafore, Bonnie, author.
©2015
xxvii, 772 pages : black and white illustrations ; 24 cm.
Includes index.
"The official Intuit guide"--Cover.

Wiser : getting beyond groupthink to make groups smarter

March 17, 2015
Sunstein, Cass R., author.
©2015
vi, 252 pages ; 22 cm
From high hopes to fiascos -- Amplifying errors -- Cascades -- Group polarization -- "What everybody knows" -- Eight ways to reduce failures -- A framework for improvement : identifying and selecting solutions -- When are crowds wise? -- How to harness experts -- Tips for using tournaments -- Prediction markets -- Asking the public -- "One ball" -- Conclusion: The bright future.
"We've all been involved in group decisions--and they're hard. And they often turn out badly. Why? Many blame bad decisions on 'groupthink' without a clear idea of what that term really means. Now, Nudge coauthor Cass Sunstein and leading decision-making scholar Reid Hastie shed light on the specifics of why and how group decisions go wrong--and offer tactics and lessons to help leaders avoid the pitfalls and reach better outcomes"--Dust jacket flap.

Be the captain of your career : a new approach to career planning and advancement

March 16, 2015
Molisani, Jack, author.
Pasadena, CA : Precision Wordage Press, 2014.
vi, 147 pages ; 23 cm.

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