New Arrivals · Business

January 16, 2018
These titles were recently added to the collection of the Public Library of Cincinnati and Hamilton County.

How to write a stellar executive resume : 50 tips to reaching your job target

January 15, 2018
Bernstein, Brenda, author.
New York, NY : Skyhorse Publishing, [2018]
x, 108 pages : illustrations ; 28 cm
How to Write a Stellar Executive Resume is a step-by-step guide that empowers readers to create an effective and stand out from the crowd as a top candidate for an executive position. Brenda Bernstein, a Certified Executive Resume Master and author of the #1 Bestseller How to Write a Killer LinkedIn Profile, shares the tips and tricks she's learned from more than two decades of helping job seekers get connected with the right position. Readers will discover: the importance of knowing the target audience and how to best connect with them, key social media tips for spreading the word about their skills and experiences, why good ol' cover letters are important, and how to use them effectively, power verbs to use, and words to avoid, samples of successful resumes. For many executives conducting a job search, it may have been quite a while since they were last "looking." It's easier than ever to apply for a job--and as a result, there's a lot of competition for a limited number of openings. There's a lot to learn about the recruiting world we live in, and the best ways to use the tools at our disposal. This book provides practical, proven, up-to-date best practices for creating an effective executive resume that gets

Product management

January 12, 2018
Lawley, Brian, author.
xiii, 366 pages : illustrations ; 23 cm.
Includes index.
Getting started with product management -- Discovering, evaluating, and planning for great products and services -- Building and maximizing product success: from development to retirement -- Becoming a phenomenal product manager.

The suitcase entrepreneur : create freedom in business and adventure in life / Natalie Sisson.

January 12, 2018
Sisson, Natalie, author.
xvi, 256 pages ; 22 cm
Choosing your own adventure -- Why I wrote this book and who I wrote it for -- Act one. Welcome to the new world of digital nomads -- My story -- from broke to $15,000 in one month -- The only four things you need to be free -- Act two. How to build an online business you can take anywhere -- Why there is no better time than now to build your own business -- Building an online business for your suitcase entrepreneur lifestyle -- Becoming a citizen of the world and setting up an international business -- The best systems and online tools to run your business from anywhere -- How to use social media as your marketing, sales and customer service team -- How to build a world-class team you may never meet -- Act three. How on earth does one become a suitcase entrepreneur? -- How to become a pro at being homeless -- Deciding on where to travel and your preparation checklist -- The art of minimalism and how to pack for anywhere -- Travel hacking tips and tools to save you time and money -- Choosing freedom in business and adventure in life.
"After eight years of working in the soul-crushing bureaucracy of the corporate world, Natalie Sisson quit her high-paying job and moved to Canada, started a blog, and cofounded a technology company. In just eighteen months she learned how to build an online platform from scratch, and then left to start her own business—which involved visiting Argentina to eat empanadas, play Ultimate Frisbee, and launch her first digital product. After five years, she now runs a six-figure business from her laptop, while living out of a suitcase and teaching entrepreneurs worldwide how to build a business and lifestyle they love. In The Suitcase Entrepreneur you’ll learn how to establish your business online, reach a global audience, and build a virtual team to give you more free time, money, and independence. With a new introduction, as well as updated resources and information, this practical guide uncovers the three key stages of creating a self-sufficient business and how to become a successful digital nomad and live life on your own terms."--Page 4 of cover.

Up is not the only way : rethinking career mobility

January 12, 2018
Kaye, Beverly, 1943- author.
Oakland, CA : Berrett-Koehler Publishers Inc., [2017]
xii, 131 pages ; 23 cm

Entering StartUpLand : an essential guide to finding the right job

January 12, 2018
Bussgang, Jeffrey, author.
Boston, Massachusetts : Harvard Business Review Press, [2017]
230 pages ; 25 cm
Introduction: Entering StartUpLand -- The product manager -- The business development manager -- Marketing -- The growth manager -- Sales -- Finance -- The search process.
Many professionals aspire to work for a start-up. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy. Yes, start-ups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed are hundreds of employees to do the day-to-day work required to operate a fledgling company and grow it into something of value. This practical, step-by-step guide provides an insider's analysis of various start-up roles and responsibilities, including product development, marketing, growth strategy, and sales, to help you figure out if you want to join a start-up and what to expect if you do. You'll gain insight into how successful start-ups operate and learn to assess which of them you might want to join--or emulate. Inside this book you'll find: A tour of typical start-up roles to help you determine which one might be the best fit for you Profiles of start-up executives in many different functions who share their stories and describe their responsibilities A practical approach to your job search that will help you position yourself to find the start-up opportunity that's right for you Written by an experienced venture capitalist, entrepreneur, and Harvard Business School professor, Welcome to StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm.-- Provided by publisher.

Business bullshit

January 12, 2018
Spicer, André, author.
xii, 200 pages ; 22 cm
Introduction -- Bullshit: a spotters guide -- Why is there so much bullshit? -- How to do things with bullshit -- Cutting the bullshit.
"Business bullshit considers why empty talk is so popular, and oulines the impact it has on organisations and the people who work there. The author makes a case for why organisations need to avoid empty talk and reconnect with core activities. This provocative, lucd book is essential reading for professionals, researchers and managers."--Back cover.

Creating great choices : a leader's guide to integrative thinking

January 11, 2018
Riel, Jennifer, author.
Boston, Massachusetts : Harvard Business Review Press, [2017]
xvii, 242 pages : illustrations ; 24 cm
Integrative thinking 2.0 -- How we choose -- A new way to think -- A methodology -- Articulating opposing models -- Examining the models -- Generating possibilities -- Assessing the prototypes -- A way of being in the world.
"Conventional wisdom--and business school curricula--teaches us that making trade-offs is inevitable when it comes to hard choices. But sometimes, accepting the obvious trade-off just isn't good enough: the choices in front of us don't get us what we need. In those cases, rather than choosing the least worst option, we can use the models in front of us to create a new and better answer. This is integrative thinking. First introduced by Roger Martin in The Opposable Mind, integrative thinking is an approach to problem solving that uses opposing ideas as the basis for innovation. Now, in Creating Great Choices, Martin and fellow Rotman expert Jennifer Riel vividly show how they have refined and enhanced the understanding and practice of integrative thinking through their work teaching the concept and its principles to business and nonprofit executives, MBA students, even kids. Integrative thinking has been embraced by organizations such as Procter & Gamble, Deloitte, Verizon, and the Toronto District School Board--all seeking a replicable, thoughtful approach to creating a "third and better way" to make important choices in the face of unacceptable trade-offs. The book includes new stories of successful integrative thinkers that will demystify the process of creative problem solving. It lays out the authors' practical four-step methodology, which can be applied in virtually any context: Articulating opposing models Examining the models Generating possibilities Assessing prototypes Stimulating and practical, Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice"-- Provided by publisher.

Digital marketing for dummies

January 11, 2018
Deiss, Ryan, author.
Hoboken, NJ : Wiley, [2017]
xiv, 334 pages : illustrations ; 24 cm.
Includes index.
Introduction -- Getting started with digital marketing. Understanding the customer journey -- Choosing the right marketing campaign -- Crafting winning offers -- Using content to generate fans, followers, and customers. Pursuing content marketing perfection -- Blogging for business -- Taking stock of 57 blog post ideas -- Generating website traffic. Building high-converting landing pages -- Capturing traffic with search marketing -- Leveraging the social web -- Tapping into paid traffic -- Following up with email marketing -- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business -- Optimizing your campaigns for maximum ROI -- The part of tens. The ten most common digital marketing mistakes -- Ten trending digital marketing skills to add to your resume -- Ten essential tools for digital marketing success.
Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.

How to be happy at work : the power of purpose, hope and friendships

January 11, 2018
McKee, Annie, 1955- author.
Boston, Massachusetts : Harvard Business Review Press, [2017]
252 pages ; 22 cm
Life is too short to be unhappy at work: happiness is a choice -- Why happiness matters at work: if you sacrifice happiness, you sacrifice success -- The happiness traps: myths that hold us back -- The power of purpose: live your values and make a difference -- The power of hope: optimism sparks action -- Yes, you do need friends at work: love and your tribe in the workplace -- Hearing the wake-up call: chart a path to happiness -- Sharing happiness at work: create a resonant microculture on your team.
"I'm working harder than I ever have, and I don't know if it's worth it anymore." If you're a manager or leader in today's high-speed, high-stress economy, these words have probably run through your mind, maybe more than once. Many people in management positions are feeling fed up, burned out, and unhappy at work: the constant pressure and stress, the unending changes, the politics ... People are feeling they can't give much more, and their performance is suffering. But it's work, after all, right? Should we even expect to be fulfilled and happy at work? Annie McKee answers with a definitive yes. She makes the most compelling case yet that happiness--and the full engagement that comes with it--is more important than ever in today's workplace. Based on extensive research and decades of experience with leaders, this book sheds new light on the powerful relationship of happiness to individual, team, and organizational success. McKee's research reveals that there are three essential elements that people must have in order to be happy at work: A sense of purpose and the chance to contribute to something bigger than themselves; A vision that is powerful and personal, creating a real sense of hope; and Resonant, friendly relationships The book is organized around these essential elements and shows how leaders can create and sustain them in the face of ongoing stress and pressure, as well as how to create a healthy, positive climate for their teams and other groups within their companies. How to Be Happy at Work will transform and enrich our understanding of what it means to be happy at work, and it will provide clear, practical advice and instruction for how to achieve this.-- Provided by publisher.

No ego : how leaders can cut the cost of workplace drama, end entitlement, and drive big results

January 11, 2018
Wakeman, Cy, author.
xi, 208 pages : illustrations ; 22 cm
Includes index.
Introduction: Shut the conventional door -- Drama and the data -- Ego vs reality -- A new role for the leader -- Broken engagement [let's call the whole thing off] -- The happy marriage of accountability and engagement -- Understanding accountability -- Change management is so 20th century -- Business readiness -- Buy-in -- Conclusion: Making the call.
Wakeman believes it is high time to reinvent leadership thinking. His straightforward strategies dispenses with unproven HR maxims and shows how time and energy can be recommissioned and put toward the value that hired talent is intended to provide. Happy employees are accountable-- and productive-- employees.

1,001 GMAT practice questions

January 11, 2018
McCune, Sandra K., author.
vii, 507 pages : illustrations ; 26 cm
Includes index.

Boost! : how the psychology of sports can enhance your performance in management and work

January 10, 2018
Bar-Eli, Michael, author.
xiii, 314 pages : illustrations ; 24 cm
Getting activated -- Arousal: is a lot of stress really that bad? -- Motivation: defining our driving force -- Aspiration: enhancing performance through goal setting -- Calibrating your behavior -- Self-confidence: handling expectations and unexpected obstacles -- Action: to do or not to do? -- Creativity and innovation: on floppers and vaulters -- Working together -- Cohesion: all for one, and one for all! -- team-building: finding the right people for the right system -- Leadership values: becoming a head honcho -- Enhancing your state of mind -- Mental preparation I: incorporating imagery and visualization into a daily routine -- Mental preparation II: basic principles of effective psycho-regulation -- Moral performance: is winning really everything?
Boost! breaks down the complex behavioral science of getting ahead. Through original scientific research, unique case studies, and anecdotes from the world of sports and beyond, Bar-Eli explains the psychological underpinnings of human behavior and how we can harness this knowledge to perform at our highest levels, succeeding in our careers and personal lives.

Negotiate the best lease for your business

January 9, 2018
Portman, Janet, author.
Berkeley, CA : Nolo, 2018.
315 pages ; 23 cm
Revised edition of Negotiate the best lease for your business, c2005.
Includes index.
Part 1: Finding and evaluating space and developing a negotiation strategy. Get ready to negotiate your commercial lease -- Looking for space and using brokers -- Evaluating the space and the landlord -- Understanding the true size and cost rental -- Setting the stage to negotiate -- Your negotiation strategy -- Part II: Common lease terms. Lease basics -- The length of your lease -- Rent -- Security deposits -- Improvements and alterations -- Maintenance, utilities, and code's compliance -- Parking, signs, landlord's entry, & security -- Option to renew or sublet and other flexibility clause -- Insurance clauses -- Breaking the lease, disputes, and attorney's fees -- Foreclosures, condemnations, guarantors, and other clauses -- Index.
Portman provides the advice and strategies you'll need when negotiating with an experienced landlord. From analyzing your needs and finding the ideal location, to avoiding costly code compliance and clean-ups, she gives you insight into the rules that govern leases.

How to create digital portfolios to apply for college and jobs

January 3, 2018
Chomet, Natalie, author.
New York, NY : Rosen Publishing, 2018.
62 pages : color illustrations ; 24 cm.
Introduction -- What is a digital portfolio? -- Tools and techniques: building your digital portfolio -- Introducing you: what goes into your portfolio? -- Digital portfolios for applying to college -- Digital portfolios for getting a job -- Setting yourself apart.
With this title, readers will learn to create digital portfolios for future-ready success! Electronic portfolios enable college- and career-bound students to curate and demonstrate their skills and academic achievements in a way that can be continually updated and expanded upon using hyperlinks. Readers will learn how to make a digital portfolio that puts their best foot forward, from what content to include to pro tips that will take it to the next level. Whether applying to college or for a new job, or showcasing a body of work, readers will learn how to make a digital portfolio sure to set them apart.

Monetizing innovation : how smart companies design the product around the price

January 3, 2018
Ramanujam, Madhavan, author.
Hoboken, New Jersey : Wiley, [2016]
xiv, 241 pages : illustrations ; 24 cm
How innovators leave billions on the table : a tale of two cars -- Feature shocks, minivations, hidden gems and undeads : the four flavors of monetizing innovation failure -- Why good people get it wrong -- Have the "willingness-to-pay" talk early : you can't prioritize without it -- Don't default to a one-size-fits-all solution : like it or not, your customers are different -- When designing products, configuration and bundling is more science than art -- Go beyond the price point : five powerful monetization models -- Price low for market share or high for premium branding? Pick the winning pricing strategy -- From hoping to knowing : build an outside-in business case -- The innovation won't speak for itself : you must communicate the value -- Use behavioral pricing tactics to persuade and sell : sometimes your customers will behave irrationally -- Maintain your price integrity : avoid knee-jerk repricing -- Learning from the best : successful innovations designed around the price -- Implementing the "designing the product around the price" innovation process.
"The book explains how most companies get sidetracked by Product-Driven Thinking and how to innovate by starting with the price customers will pay, and creating the product for that price. It will present a process that Simon-Kucher & Partners has used to help dozens of others avoid innovation failure by making pricing and marketing their guiding light throughout the product development process"-- Provided by publisher.

Tribe of mentors : short life advice from the best in the world

January 2, 2018
Ferriss, Timothy, author.
xxi, 598 pages ; 24 cm
Includes indexes.
Introduction -- Some Housekeeping Notes That Might Help -- Samin Nosrat -- Steven Pressfield -- Susan Cain -- Kyle Maynard -- Terry Crews -- Debbie Millma -- Naval Ravikan -- Matt Ridle -- Bozoma Saint John -- Tim Urban -- Janna Levi -- Ayaan Hirsi Ali - Graham Dunca -- Mike Maples Jr. -- Soman Chainani -- Dita Von Teese -- Jesse Williams -- Dustin Moskovitz -- Richa Chadha -- Max Levchin -- Neil Strauss -Veronica Belmont Patton Oswalt -- Lewis Cantley -- Jerzy Gregore -- Aniela Gregorek -- Amelia Boone -- Joel McHale -- Ben Stiller -- Anna Holmes -- Andrew Ross Sorkin -- Joseph Gordon-Levitt -- How to Say No: Wendy MacNaughton -- Vitalik Buterin -- Rabbi Lord Jonathan Sacks -- Julia Gale -- Turia Pitt -- Annie Duke -- Jimmy Fallon -- Esther Perel -- Maria Sharapova -- Adam Robinson -- Josh Waitzkin -- Ann Miura-Ko -- Jason Fried -- Arianna Huffingto -- Gary Vaynerchuk -- Tim O'Reilly -- Tom Peters -- Bear Grylls -- Brené Brown Leo Babauta -- Mike D -- Esther Dyson -- Kevin Kelly -- Ashton Kutcher -- Brandon Stanton -- Jérôme Jarre -- Fedor Holz -- Eric Ripert -- Sharon Salzberg -- Franklin Leonard -- Peter Guber -- Greg Norman -- Daniel Ek -- Strauss Zelnick -- Steve Jurvetson -- Tony Hawk -- Liv Boeree -- Anníe Mist Þórisdóttir -- Mark Bell -- Ed Coan -- Ray Dalio -- Jacqueline Novogratz -- Brian Koppelman -- Stewart Brand -- Sarah Elizabeth Lewis -- Gabor Maté -- Steve Case -- Linda Rottenberg -- Tommy Vietor -- Larry King -- Muna AbuSulayman Sam Harris -- Maurice Ashley -- How to Say No: Danny Meyer -- John Arnold -- Mr. Money Mustache -- David Lynch -- Nick Szabo -- Jon Call -- Dara Torres -- Dan Gable -- Caroline Paul -- Darren Aronofsky -- Evan Williams -- Bram Cohen -- Chris Anderson -- Neil Gaiman -- Michael Gervais -- Temple Grandin -- Kelly Slater -- Katrín Tanja Davíođsdóttir -- Mathew Fraser -- Adam Fisher -- Aisha Tyler -- Laura R. Walker -- Terry Laughlin -- Marc Benioff -- Marie Forleo -- Drew Houston -- Scott Belsky -- Tim McGraw -- Muneeb Ali How to Say No: Neal Stephenson -- Craig Newmark -- Steven Pinker -- Gretchen Rubin -- Whitney Cummings -- Rick Rubin -- Ryan Shea -- Ben Silbermann -- Vlad Zamfir -- Zooko Wilcox -- Stephanie McMahon -- Peter Attia -- Steve Aoki -- Jim Loehr -- Daniel Negreanu -- Jocko Willink -- Robert Rodriguez -- Kristen Ulmer -- Yuval Noah Harari -- Back Matter -- Some Closing Thoughts -- Recommended Resources -- The Top 25 Episodes of The Tim Ferriss Show -- Extended Conversations.
"When facing life's questions, who do you turn to for advice? We all need mentors, particularly when the odds seem stacked against us. To find his Tim Ferriss tracked down more than 100 eclectic experts to help him, and you, navigate life. Through short, action-packed profiles, he shares their secrets for success, happiness, meaning, and more."-- Provided by publisher.

Dot journaling--a practical guide : how to start and keep the planner, to-do list, and diary that'll actually help you get your life together

January 2, 2018
Miller, Rachel Wilkerson, author.
New York : The Experiment, LLC, [2017]
221 pages : illustrations ; 22 cm
The basics -- Yearly spreads -- Monthly spreads -- Monthly habit trackers -- Weekly spreads -- Daily spreads -- Using your dot journal as a diary -- Health and fitness spreads -- List ideas -- Financial spreads -- Chore spreads -- Meal-planning spreads -- Travel spreads -- Making your dot journal your own.
It's a planner, a to-do list, and a diary for every aspect of your life-- and Miller shows how to make a dot-journal work for you. She helps you decide how simple (or elaborate) your journal will be, and offers tips for lists, symbols, and trackers that will help you keep your life in order.

On power : my journey through the corridors of power and how you can get more power

December 27, 2017
Simmons, Gene, 1949- author.
150 pages : illustrations ; 19 cm
Who am I? -- A brief KISStory -- The case for power -- Power tools -- Perspective -- The classical power pantheon. Niccolò Machiavelli: the realist ; Napoleon Bonaparte: the conqueror ; Winston Churchill: the orator -- Modern power players. Oprah Winfrey: the queen ; Elon Musk: the thrill-seeker ; Dave Grohl: the rock star ; Michael Jordan: the legend ; Stan Lee: the creator -- Warren Buffett: the soothsayer -- Frank Underwood: the manipulator -- Go forth.
The author shares how he rose up from humble beginnings to achieve success and power, and offers advice on how readers can achieve, maintain, and utilize power effectively.

Starting & building a nonprofit.

December 22, 2017
Berkeley, CA : Nolo, 2005-
v. : forms ; 28 cm.
Vols. for 2005-<2017> by Peri H. Pakroo.
"A practical guide."

The best of boards : sound governance and leadership for nonprofit organizations

December 19, 2017
Thomas, Marci S., 1953- author.
xiv, 240 pages : illustrations ; 25 cm

Nonprofit meetings, minutes & records : how to run your nonprofit corporation so you don't run into trouble

December 19, 2017
Mancuso, Anthony.
Berkeley, CA : Nolo, 2011.
190 pages ; 23 cm + 1 CD-ROM (4 3/4 in.)
Includes index.
Housekeeping 101: understand and organize your records -- Obtaining board or member approval: meetings and written consents -- Premeeting steps: how to call, notice, and prepare for your meeting -- The big day: holding your meeting -- Minutes for directors' annual and special meetings -- Minutes for members' annual and special meetings -- How to take action by written consent -- Help beyond this book.
"Helps nonprofit corporations understand and comply with corporate governance rules and recordkeeping requirements, such as holding and documenting meetings, approving decisions, and setting up a corporate records book. The 2nd edition reflects current laws"--Provided by publisher.

Business coaching & mentoring

December 19, 2017
Taylor, Marie, author.
xv, 403 pages : illustrations ; 24 cm.
Includes index.
Navigating the world of coaching and mentoring -- Making the case for coaching and mentoring -- Developing the skills and knowledge base of a coach and mentor -- Assessing clients' needs before coaching -- Managing the inner world of thoughts and emotions -- Helping leaders recognize why "I did it my way" isn't the best epitaph -- Coaching clients through their blind spots -- Telling a compelling story in business -- Helping clients to assess their own business objectively -- Developing vision, mission, and values -- Transforming visions into workable plans -- Mentoring for personal success and empowering leadership -- Developing the brand of you -- Developing relationships at all levels -- Coaching the help business engage, inform, and influence -- Ten online resources to boost coaching and mentoring effectiveness -- Ten tips for leaders who coach or mentor people in business -- Ten tips for business leaders hiring a business coach -- Ten questions to keep a business on track.

Knock 'em dead.

December 18, 2017
Boston. : Bob Adams.
v. ; 24 cm.
Vols. for 1987-1992 have subtitle: "with great answers to tough interview questions" : 1993-2002 have subtitle: "the ultimate job seeker's handbook" ; <2006>-2016 have subtitle: "Ultimate job seeker's guide" ; 2017-<2017 update> have subtitle: "the ultimate job search guide" (varies slightly).
Imprint varies: 1991- Holbrook, Mass. : Adams Publishing ; <1999-2017 update> Holbrook, Mass. : Adams Media Corporation.

Grow wherever you work : straight talk to help with your toughest challenges

December 18, 2017
Barsh, Joanna, author.
New York : McGraw-Hill Education, [2018]
xiv, 254 pages ; 24 cm
"Powerful, unvarnished advice for growing through the work challenges all aspiring leaders face The business world is full of catchphrases: follow your passion; think positive; be authentic; suck it up; take risks; network. All well-intentioned, but let's be honest. This inch-deep advice just isn't very helpful. How do real people succeed in the real world of work? That's the question bestselling author Joanna Barsh sets out to answer -- not by asking motivational gurus or well-established CEOs but by diving into the trenches with today's boldest, brightest, up-and-coming leaders. Distilling the stories of important work challenges from more than 200 rising leaders in 120 companies, this hands-on guide helps you grow through the challenges you face -- not despite them. You'll learn how to: Handle rising pressure and recover from colossal mistakes. Bounce back from poor performance reviews and use them to up your game. Get people on board with you and your mission. Deal with office villains like a superhero. Take uncomfortable risks and dare to challenge. Grow when everything is falling apart around you. Know when it's time to find another position Packed with raw experiences and on-the-job coping strategies from a rich diversity of voices -- immigrants and first-generation Americans; blacks, Hispanics, and Asians; Ivy League alums and high school grads; and parents, some of whom are single -- from all industries, this book offers the kind of nuts-and-bolts, real-world insights you won't find anywhere else. Using these proven strategies, you can accelerate your growth with every new challenge. Best of all, you'll be able to take the lead in your own career and build a future that works for you. This is how ordinary people turn challenges into extraordinary opportunities for action -- and how you can Grow Wherever You Work"-- Provided by publisher.

The longevity economy : unlocking the world's fastest-growing, most misunderstood market

December 11, 2017
Coughlin, Joseph F., author.
ix, 339 pages cm
Introduction: the longevity paradox -- Vital force -- Myths -- The future is female -- A tale of two villages -- Radical empathy and transcendent design -- Health, safety, and the triumph of magical thinking -- The pursuit of happiness -- Meaning and legacy in the longevity economy.
"Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women--they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life--is especially illuminating."--Back cover.

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