New Arrivals · Business

November 17, 2017
These titles were recently added to the collection of the Public Library of Cincinnati and Hamilton County.

UnBranding : 100 branding lessons for the age of disruption

November 16, 2017
Stratten, Scott, author.
Hoboken : Wiley, [2018].
xvi, 300 pages : illustrations ; 24 cm
"This book is about focus - it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business - because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind"-- Provided by publisher.

The startup way : how modern companies use entrepreneurial management to transform culture and drive long-term growth

November 13, 2017
Ries, Eric, 1978- author.
ix, 390 pages : illustrations ; 22 cm
part one. The modern company. chapter 1. Respect the past, invent the future : creating the modern company. chapter 2. Entrepreneurship : the missing function. chapter 3. A startup state of mind. chapter 4. Lessons from the lean startup. chapter 5. A management system for innovation at scale -- part two. A road map for transformation. chapter 6. Phase one : critical mass. chapter 7. Phase two : scaling up. chapter 8. Phase three : deep systems. chapter 9. Innovation accounting -- part three. The big picture. chapter 10. A unified theory of entrepreneurship. chapter 11. Toward a pro-entrepreneurship public policy -- Epilogue: A new civic religion.
Discusses how entrepreneurial principles can be used by businesses of all kinds to grow revenues, drive innovation, and transform themselves into modern organizations.

Coaching for performance : the principles and practice of coaching and leadership

November 9, 2017
Whitmore, John, 1937-2017, author.
ix, 271 pages : illustrations ; 25 cm.
"Coaching for Performance is the proven resource for all coaches and pioneers of the future of coaching." Magdalena N. Mook, CEO, International Coach Federation (ICF)The seminal book featuring the powerful GROW modelCoaching for Performance is the institution of the coaching profession. This landmark text has now undergone the largest revision yet in its history to bring it fully up to date for today's professionals. With a focus on coaching as a way of being rather than a temporary process, this new edition explains how coaching can have a profound effect on the culture of an organisation. No longer an activity conducted in isolation by a select few managers, coaching impacts the growth of the whole company as well as the personal growth of the individual. This new edition includes a Foreword by John McFarlane, Chairman of Barclays and TheCityUK. New chapters on culture change demonstrate how to build a high performance culture in any type of organisation and measure the results. Extensive illustrative material has been added; the visuals are those used in coaching training programmes by Performance Consultants International, one of the pioneering global firms in coaching, leadership development and performance improvement. Terminology has been revised throughout to align with that used by the International Coach Federation and a new full glossary of terms serves to make this the definitive book on the topic.The influential GROW model (Goals, Reality, Options, Will) featured in the book is supported by new international studies and examples which are included throughout, ensuring that this edition will stay at the forefront of professional coaching and leadership development.

Permission to screw up : how I learned to lead by doing (almost) everything wrong

November 2, 2017
Hadeed, Kristen, author.
New York : Portfolio, 2017.
xx, 252 pages ; 22 cm
Foreword / by Simon Sinek -- The 45 -- Shepherd's pie -- Behind the screens -- Deal breakers -- Upside down and inside out -- The line -- Coming clean.
"The inspiring, unlikely, laugh-out-loud story of how one woman learned to lead-and how she ultimately succeeded, not despite her many mistakes, but because of them. This is the story of how Kristen Hadeed built Student Maid, a cleaning company where people are happy, loyal, productive, and empowered, even while they're mopping floors and scrubbing toilets. It's the story of how she went from being an almost comically inept leader to a sought-after CEO who teaches others how to lead. Hadeed unintentionally launched Student Maid while attending college ten years ago. Since then, Student Maid has employed hundreds of students and is widely recognized for its industry-leading retention rate and its culture of trust and accountability. But Kristen and her company were no overnight sensation. In fact, they were almost nothing at all. Along the way, Kristen got it wrong almost as often as she got it right. Giving out hugs instead of feedback, fixing errors instead of enforcing accountability, and hosting parties instead of cultivating meaningful relationships were just a few of her many mistakes. But Kristen's willingness to admit and learn from those mistakes helped her give her people the chance to learn from their own screwups too. Permission to Screw Updismisses the idea that leaders and organizations should try to be perfect. It encourages people of all ages to go for it and learn to lead by acting, rather than waiting or thinking. Through a brutally honest and often hilarious account of her own struggles, Kristen encourages us to embrace our failures and proves that we'll be better leaders when we do"-- Provided by publisher.

Dealing with problem employees : how to manage performance & personality issues in the workplace

November 2, 2017
DelPo, Amy, 1967- author.
411 pages ; 23 cm
Includes index.

Lessons for nonprofit and start-up leaders : tales from a reluctant CEO

November 1, 2017
Harris, Maxine, author.
Lanham, Maryland : Rowman & Littlefield, [2017]
xvi, 180 pages ; 24 cm
Every organization has a culture of its own: the beginnings of community connections -- How to make an idea come alive: inspiration, thinking it through, and making it happen -- Power, authority, and responsibility: Who's in charge around here? -- Hiring: people to help with the work -- Barriers to solving problems: there must be a way around this -- Engaging the outside world: Is anyone out there? -- The importance of self and organizational awareness: taking a hard look -- Preparing for the future: What's next?
"Lessons for Nonprofit and Start-Up Leaders: Tales from a Reluctant CEO uses the experiences of a real company, Community Connections, to bring to life the practical dilemmas that an organization founded on a mission and guided by a set of ideals must confront and solve if it is to thrive. With no business or financial background, Maxine Harris and her partner, Helen Bergman, grew a tiny startup into a business worth $35 million. Harris shares her insights, struggles, and mistakes with the goal of helping others who may be starting and running nonprofit organizations." --book flap.

Raise capital on your own terms : how to fund your business without selling your soul

October 30, 2017
Kassan, Jenny, author.
Oakland : Berrett-Koehler Publishers, [2017].
233 pages ; 22 cm.
Includes index.

Capital Gaines : smart things I learned doing stupid stuff

October 25, 2017
Gaines, Chip, 1974- author.
xiii, 191 pages : illustrations ; 24 cm
Pages 171-178 are blank for notes.
Part 1: A time to learn -- Failure to launch -- The boys of summer -- Lost in translation -- Leave and cleave -- Wrecked -- Intermission: Scarface: a mini-mercial -- Part 2: A time to grow -- Fear-less -- Baby steps -- Growing pains -- The long game -- Wacko, Texas -- Scrappy is as scrappy does -- Part 3: A time to build -- Never quit your day dream -- Season finale -- Team of rivals -- The runway -- Go get 'em -- Write it down here right now.
Gaines is a TV star, renovation expert, author, and husband and father of 4 in Waco, Texas. He's also a serial entrepreneur always ready for the next challenge, even if it didn't quite work out as planned. His mentors taught him to never give up and his family showed him what it meant to always have a positive attitude despite your circumstances. And the most important thing was to take that first step.

Be fierce : stop harassment and take your power back

October 25, 2017
Carlson, Gretchen, 1966- author.
244 pages ; 24 cm
Introduction: Are you done taking sh*t? -- Speaking the unspeakable -- You can't break a badass -- Don't rob my dream! -- You have the right -- "Asking for it" -- Forced into silence -- Men who defend -- Enough already! -- Our children are watching -- Be fierce -- Join me.
"When star news anchor, journalist, mother of two, and former Miss America Gretchen Carlson spoke up about sexual harassment in the workplace, she had no idea what lay ahead. But now, inspired by her actions, the floodgates have opened and thousands of women are joining her to Be Fierce and reclaim their power against any abuse or injustice. In BE FIERCE, Gretchen shares her own experiences, as well as powerful and moving stories from women in many different careers and fields who decided they too weren't ready to shut up and sit down. Gretchen became a voice for the voiceless. In this revealing and timely book, Gretchen shares her views on what women can do to empower and protect themselves in the workplace or on a college campus, what to say when someone makes suggestive remarks, how an employer's Human Resources department may not always be your friend, and how forced arbitration clauses in work contracts often serve to protect companies rather than employees. Her groundbreaking message encourages women to stand up and speak up in every aspect of their lives. Gretchen also discusses why this fight will require both women and men working together to ensure that our daughters and sons will have a brighter future. BE FIERCE is a cultural movement and a motivating testament to what we can accomplish if we collectively decide to become warriors in the path for a better future. The time is now. Take back your life, your career, and your dignity."--Jacket.

Typewriters : iconic machines from the golden age of mechanical writing

October 25, 2017
Casillo, Anthony, author.
207 pages : color illustrations ; 24 x 29 cm
Eleven reasons to use a typewriter -- A collector's story -- The history of the typewriter -- 80 vintage writing machines.
"From the creation of the QWERTY keyboard to the world's first portable typing machine, this handsome collection is a visual homage to the golden age of the typewriter. From the world's first commercially successful typewriter—the Sholes & Glidden Type Writer of 1874—to the iconic electric models of the 1960s, eighty vintage devices are profiled in elegant photographs and fascinating text that highlights the design modifications, intricate details, and peculiar quirks that make each typewriter unique. From functional advances like noiseless machines to luxurious details such as mahogany covers and inlaid mother-of-pearl, a century of design innovation and experimentation is charted in these pages. Packed with visuals and rich with history, Typewriters is the essential story of a writing invention that changed the world"--Back cover.

Hiding in the bathroom : an introvert's roadmap to getting out there (when you'd rather stay home)

October 20, 2017
Aarons-Mele, Morra, author.
287 pages ; 24 cm
Are you an introvert? -- My life as an unhappy overachiever -- Lean in less -- The gift of anxiety -- Loving your inner hermit -- Vision quest -- Setting boundaries -- Time is on your side -- Go niche -- The hermit entrepreneur -- The corporate hermit -- Sell like yourself! -- Claim your negotiation style -- Be a player from your home office -- Getting out there (when you have to).
Aarons-Mele offers practical tips to help readers build strong relationships and achieve their own definition of professional success. She includes exercises to help readers evaluate their own work/life fit and manage anxiety. By taking control and build your own version of success, you'll build a fantastic, prosperous career and a balanced, happy life-- on your own terms.

Entrepreneurial you : monetize your expertise, create multiple income streams and thrive

October 17, 2017
Clark, Dorie, author.
Boston, Massachusetts : Harvard Business Review Press, [2017]
xiii, 254 pages ; 22 cm
Prologue: Why I wrote this book -- Part I. Build your brand: The entrepreneurial opportunity -- First become a trusted source -- Part II. Monetize your expertise: The courage to monetize -- Become a coach/consultant -- Build a speaking practice -- Build a following through podcasting -- Develop your audience by blogging and vlogging -- Bring your followers together -- Part III. Extend your reach and impact online: Leverage your platform by creating an online course -- Create digital products and online communities -- Leverage intellectual property - affiliate marketing and joint ventures -- Live the life you want.
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect. Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online. In short, engaging chapters, she outlines the necessary elements and concrete tactics for entrepreneurial success. She shares the stories of entrepreneurs of all kinds--from consultants and coaches to podcasters, bloggers, and online marketers--who have generated six- and seven-figure incomes. This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny.-- Provided by publisher.

Franchise bible : how to buy a franchise or franchise your own business

October 17, 2017
Grossmann, Rick, author.
[Irvine, CA] : Entrepreneur Press, [2017]
xxv, 288 pages : illustrations ; 23 cm
Revised edition of: Franchise bible : a comprehensive guide / by Erwin J. Keup. c2012.
Buying the operating a franchise (becoming a franchise owner). The basics of franchising and the changing landscape of franchise marketing and recruiting ; Choosing the right franchise opportunity ; Legal considerations ; Franchise funding and finance ; Location, location, location ; Build-out and construction team ; Building a winning team ; Launch, grow, thrive! -- Franchise your business (becoming a franchisor). Franchising fundamentals ; Franchise law considerations ; Building a strong franchise organization ; Strategize to thrive! ; Building your franchise community ; Franchise marketing ; Final thoughts on franchising your business -- Franchise Ten Commandments : Thou shalt thrive!
"This proven, popular reference has been completely updated to better guide readers through the current franchise environment. Real-life examples of both service- and product-oriented franchises and useful checklists prevent mistakes and save time and money. Contact information for state and Federal franchising regulatory agencies and a listing of useful publications guide new franchisees to the resources they need"-- Provided by publisher.

The woman who smashed codes : a true story of love, spies, and the unlikely heroine who outwitted America's enemies

October 16, 2017
Fagone, Jason, author.
xvi, 444 pages : illustrations ; 24 cm
Author's note: Prying eyes -- Part I: Riverbank. Fabyan ; Unbelievable, yet it was there ; Bacon's ghost ; He who fears is half dead ; The escape plot -- Part II: Target practice -- Part III: The invisible war. Grandmother died ; Magic ; The Hauptsturmführer and the Funkmeister ; Circuit 3-N ; The doll lady ; Hitler's lair -- Epilogue: Girl cryptanalyst and all that.
"In 1916, a young Quaker schoolteacher and poetry scholar named Elizebeth Smith was hired by an eccentric tycoon to find the secret messages he believed were embedded in Shakespeare's plays. She moved to the tycoon's lavish estate outside of Chicago expecting to spend her days poring through old books. But the rich man's close ties to the U.S. government, and the urgencies of war, quickly transformed Elizebeth's mission. She soon learned to apply her skills to an exciting new venture: codebreaking--the solving of secret messages without knowledge of the key. Working alongside her on the estate was William Friedman, a Jewish scientist who would become her husband and lifelong codebreaking partner. Elizebeth and William were in many ways the Adam and Eve of the National Security Agency, the U.S. institution that monitors and intercepts foreign communications to glean intelligence. In [this book, journalist] Jason Fagone chronicles the life of this extraordinary woman who played an integral role in our nation's history--from the Great War to the Cold War. He traces Elizebeth's developing career through World War I, Prohibition, and the struggle against fascism. She helped catch gangsters and smugglers, exposed a Nazi spy ring in South America, and fought a clandestine battle of wits against Hitler's Reich, cracking multiple versions of the Enigma machine used by German operatives to conceal their communications. And through it all, she served as muse to her husband, a master of puzzles, who astonished friends and foes alike. Inside an army vault in Washington, he worked furiously to break Purple, the Japanese version of Enigma--and eventually succeeded, at a terrible cost to his personal life. Fagone unveils for the first time America's codebreaking history through the prism of one remarkable woman's life, bringing into focus the unforgettable events and colorful personalities that shaped the modern intelligence community. Rich in detail, The Woman Who Smashed Codes pays tribute to an unsung hero whose story belongs alongside those of other great female technologists, like Ada Lovelace and Grace Hopper, and whose oft-hidden contributions altered the course of the century."--Jacket.

The four dilemmas of the CEO : mastering the make-or-break moments in every executive's career

October 11, 2017
Biesinger, Tom, author.
London ; New York, NY : Bloomsbury Business, 2017.
vii, 178 pages : illustrations ; 23 cm
Introducing the CEO life cycle -- The first dilemma -- The second dilemma -- The third dilemma -- The fourth dilemma -- It's your call.

A guide to the project management body of knowledge (PMBOK guide)

October 11, 2017
Newtown Square, Pennsylvania : Project Management Institute, Inc., [2017]
xxix, 756 pages : illustrations ; 27 cm
Part 1: A guide to the project management body of knowledge (PMBOK© Guide) -- Introduction -- The environment in which projects operate -- The role of the project manager -- Project integration management -- Project scope management -- Project schedule management -- Project cost management -- Project resource management -- Project communications management -- Project risk management -- Project procurement management -- Project stakeholder management -- References -- Part 2: The standard for project management -- Introduction -- Initiating process group -- Planning process group -- Executing process group -- Monitoring and controlling process group -- Closing process group -- Part 3: Appendices, glossary, and index.
PMI's flagship publication has been updated to reflect the latest good practices in project management. New to the Sixth Edition, each knowledge area will contain a section entitled Approaches for Agile, Iterative and Adaptive Environments, describing how these practices integrate in project settings. It will also contain more emphasis on strategic and business knowledge -- including discussion of project management business documents -- and information on the PMI Talent Triangle" and the essential skills for success in todayss market.

Way of the wolf : straight line selling : master the art of persuasion, influence, and success

October 4, 2017
Belfort, Jordan, author.
248 pages ; 22 cm
The birth of a sales system -- Cracking the code for sales and influence -- Inventing the straight line -- The first four seconds -- Tonality and body language -- State management -- A surefire formula for managing your state -- Advanced tonality -- Advanced body language -- The art of prospecting -- The ten rules of straight line prospecting -- The art and science of making world-class sales presentations -- The art and science of looping -- Final thoughts.
"What is your number one asset in business--and in life? Persuasion: your ability to sell your product or service effectively; to close the deals, both in your business and your personal life; to stand out, be seen, and prove your case to the world; and in doing so create your greatest destiny possible all boils down to your ability to persuade. Jordan Belfort, the famous Wolf of Wall Street, cracked the code on how to persuade anyone to do anything, as well as how to teach anyone, regardless of age, education, or skill level, to be a master salesperson, closer, negotiator, entrepreneur, or speaker. Now Jordan is showing readers how to create their own circumstances to allow themselves to shape their world the way they want."--Jacket.

Infonomics : how to monetize, manage, and measure information as an asset for competitive advantage

October 4, 2017
Laney, Douglas B., author.
New York, NY : Bibliomotion, Inc., 2018.
xxi, 320 pages : illustrations ; 24 cm
Why monetize information -- Top ways to monetize information -- Methods for monetizing information -- Analytics: the engine of information monetization -- Information management maturity and principles -- Information supply chains and ecosystems -- Leveraging asset management standards and approaches -- Applied asset management for improved information management maturity -- Is information an asset? -- Who owns the information? -- Quantifying and accounting for information assets -- Adapting economic principles for information -- Infonomics trends.

Killing marketing : how innovative businesses are turning marketing cost into profit

October 2, 2017
Pulizzi, Joe, author.
New York : McGraw-Hill, [2018]
xii, 258 pages : illustrations ; 24 cm
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing.

What to do when machines do everything : how to get ahead in a world of AI, algorithms, bots, and big data

October 2, 2017
Frank, Malcolm, author.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
xi, 235 pages : illustrations ; 24 cm
When machines to everything -- From stall to boom: we've been here before -- There will be blood -- The new machine: systems of intelligence -- Your new raw materials: data is better than oil -- Digital business models: your five ways to beat Silicon Valley -- Automate: the robots aren't coming; they're here -- Halo: instrument everything, change the game -- Enhance: amplify human performance with the New Machine -- Abundance: finding your 10X opportunities with the New Machine -- Discovery: manage innovation for the digital economy -- Competing on code: a call to action from the future.
When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions on the future of work and how companies compete. Frank, Roehrig and Pring provide clear strategic guidance and actionable steps to help you and your organization move ahead in a world where exponentially developing new technologies are changing how value is created.

The DevOps handbook : how to create world-class agility, reliability, and security in technology organizations

September 29, 2017
Kim, Gene, author.
xxxvii, 437 pages : color illustrations ; 23 cm
Includes bibliographical references (pages 366-407) and index.
part I. The three ways: Agile, continuous delivery, and the three ways ; The first way : the principles of flow -- The second way : the principles of feedback ; The third way : the principles of continual learning and experimentation -- part II. Where to start: Selecting which value stream to start with ; Understanding the work in our value stream, making it visible, and expanding it across the organization ; How to design our organization and architecture with Conway's Law in mind ; How to get great outcomes by integrating operations into the daily work of development -- part III. The first way : the technical practices of flow: Create the foundations of our deployment pipeline ; Enable fast and reliable automated testing ; Enable and practice continuous integration ; Automate and enable low-risk releases ; Architect for low-risk releases -- part IV. The second way : the technical practices of feedback: Create telemetry to enable seeing and solving problems ; Analyze telemetry to better anticipate problems and achieve goals ; Enable feedback so development and operations can safely deploy code ; Integrate hypothesis-driven development and A/B testing into our daily work ; Create review and coordination processes to increase quality of our current work -- part V. The third way : the technical practices of continual learning and experimentation: Enable and inject learning into daily work ; Convert local discoveries into global improvements ; Reserve time to create organizational learning and improvement -- part VI. The technological practices of integrating information security, change, management, and compliance: Information security as everyone's job, every day ; Protecting the deployment pipeline, and integrating into change management and other security and compliance controls -- Conclusion to the DevOps handbook: A call to action.
"Increase profitability, elevate work culture, and exceed productivity goals through DevOps practices. More than ever, the effective management of technology is critical for business competitiveness. For decades, technology leaders have struggled to balance agility, reliability, and security. The consequences of failure have never been greater--whether it's the debacle, cardholder data breaches, or missing the boat with Big Data in the cloud. And yet, high performers using DevOps principles, such as Google, Amazon, Facebook, Etsy, and Netflix, are routinely and reliably deploying code into production hundreds, or even thousands, of times per day. Following in the footsteps of The Phoenix Project, The DevOps Handbook shows leaders how to replicate these incredible outcomes, by showing how to integrate Product Management, Development, QA, IT Operations, and Information Security to elevate your company and win in the marketplace"-- from Amazon.

Side hustle : from idea to income in 27 days

September 28, 2017
Guillebeau, Chris, author.
xii, 258 pages ; 22 cm
Includes index.
The way of the hustle -- Week 1: build an arsenal of ideas -- Week 2: select your best idea -- Week 3: prepare for liftoff -- Week 4: launch your idea to the right people -- Week 5: regroup and refine -- Kitchen sink -- Index.
A guide to launching a profitable entrepreneurial venture in less than a month shares practical exercises and inspiring stories about how to plan, launch, and refine a side business with minimal revenue and without having to quit a full-time job.

21 secrets of million-dollar sellers : America's top earners reveal the keys to sales success

September 27, 2017
Harvill, Stephen J., author.
x, 257 pages ; 23 cm
Part I. The four essential secrets: universal behaviors of million-dollar salespeople -- Essential secret #1: SIMPLE -- Essential secret #2: The Jordan formula -- Essential secret #3: Tell a good tale -- Essential secret #4: Make friends first -- Part II. Client relationship secrets: treat your customers the way million-dollar producers treat theirs -- Essential secret #5: One level above -- Essential secret #6: Build your "like" platform -- Essential secret #7: They'll know it when they see it -- Essential secret #8: W.A.I.T. -- Essential secret #9: Sell smart -- Essential secret #10: Get out of the office -- Essential secret #11: Charm the gatekeepers -- Essential secret #12: Save the whales -- Essential secret #13: Not so fast -- Part III. Work performance secrets: harness your energy, get organized, and manage your schedule like a sales superstar -- Essential secret #14: Embrace the dark side -- Essential secret #15: The Ten Times rule -- Essential secret #16: Master the day -- Essential secret #17: Make your own metrics -- Essential secret #18: Don't waste good -- Essential secret #19: Bang your drum -- Essential secret #20: You can't fake real -- Essential secret #21: Become your product.
"What exactly sets the top producers apart from their peers? After spending a year interviewing 175 sales superstars from seven different industries, [Harvill] found twenty-one distinct behaviors of successful salespeople. Organized by these best practices and filled with hundreds more tips, stories, and takeaways, 21 Secrets of Million-Dollar Sellers reveals how you can improve in every aspect of your job and rise to become one of the best." -- From summary.

Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth

September 27, 2017
Kim, W. Chan, author.
New York : Hachette Books, 2017.
xi, 322 pages : illustrations ; 24 cm
Part one. Blue ocean shift -- Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Part two. The five steps to making a blue ocean shift -- Step one: Getting started -- Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now -- Getting clear about the current state of play -- Step three: Imagine where you could be -- Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there -- Reconstructing market boundaries--systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move -- Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue: A national blue ocean shift in action.
Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space.


September 26, 2017
Dalio, Ray, 1949- author.
xviii, 567 pages : illustrations ; 24 cm
Part I. Where I'm coming from -- My all to adventure: 1949-1967 -- Crossing the threshold: 1967-1979 -- My abyss: 1979-1982 -- My road of trials: 1983-1994 -- The ultimate boon: 1995-2010 -- Returning the boon: 2011-2015 -- My last year and my greatest challenge: 2016-2017 -- Looking back from a higher level -- Part II. Life principles -- Embrace reality and deal with it -- Use the 5-step process to get what you want out of life -- Be radically open-minded -- Understand that people are wired very differently -- Learn how to make decisions effectively -- Life principles: putting it all together -- Summary and table of life principles -- Part III. Work principles -- Summary and table of work principles -- To get the culture right... -- Trust in radical truth and radical transparency -- Cultivate meaningful work and meaningful relationships -- Create a culture in which it is okay to make mistakes and unacceptable not to learn from them -- Get and stay in sync -- Believability weight your decision making -- Recognize how to get beyond disagreements -- To get the people right... -- Remember that the WHO is more important than the WHAT -- Hire right, because the penalties for hiring wrong are huge -- Constantly train, test, evaluate, and sort people -- To build an evolve your machine... -- Manage as someone operating a machine to achieve a goal -- Perceive and don't tolerate problems -- Diagnose problems to get at their roots -- Design improvements to your machine to get around your problems -- Do what you set out to do -- Use tools and protocols to shape how work is done -- And for heaven's sake, don't overlook governance! -- Work principles: putting it all together -- Conclusion -- Appendix: Tools and protocols for Bridgewater's idea meritocracy.
Dalio "shares the unconventional principles that he's developed, refined, and used over the past forty years to create unique results in both life and business--and which any person or organization can adopt to help achieve their goals"

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