New Arrivals · Business

July 28, 2014
These titles were recently added to the collection of the Public Library of Cincinnati and Hamilton County.

Launch : an Internet millionaire's secret formula to sell almost anything online, build a business you love, and live the life of your dreams

July 28, 2014
Walker, Jeff (Internet entrepreneur), author.
xvi, 189 pages : illustrations ; 23 cm

Dream year : make the leap from a job you hate to a life you love

July 24, 2014
Arment, Ben.
New York, New York : Portfolio/Penguin, 2014.
viii, 243 pages ; 24 cm
"About two-thirds of Americans hate their jobs and feel like they're not making a difference in the world. They're frustrated by unrealized dreams that seem hopelessly out of reach. Serial entrepreneur Ben Arment has developed a one-year process called Dream Year, which helps people make radical changes in their careers and lives. His book outlines practical steps to identify, finance, and execute dream projects, and sustain them for years to come. Arment features true stories from many of the hundreds of successful participants in his Dream Year sessions, who have reinvented their lives to enjoy greater enthusiasm and fulfillment, while still making a living. He proves that no goal is too farfetched, whether it's starting an ice cream parlor, writing a book, or launching a nonprofit"-- Provided by publisher.

All in startup : launching a new idea when everything is on the line

July 22, 2014
Kander, Diana, author.
Hoboken, New Jersey : Wiley, [2014]
xviii, 284 pages : illustrations ; 24 cm
First appearances can be deceiving -- You're not fooling anyone -- You can't sell anything by doing all of the talking -- It's how well you lose, not how well you win, that determines whether you get to keep playing -- The real pros don't play every hand -- Vanity metrics can hide the real numbers that matter to your business -- You won't find a mentor if you don't ask -- Put your customers and their needs before your vision for a solution -- Don't gamble -- use small bets to find opportunities -- even experts need to prepare for new terrain -- People don't buy visionary products; they buy solutions to their problems -- Only customers can tell you if you've found a problem worth solving -- Hoping and praying for luck is not a strategy -- It's never too late to test your assumptions -- The secret to customer interviews is nonleading, open-ended question -- The only way to get good at customer interviews is to practice -- Finding out your assumptions were wrong is just as valuable as proving them right -- Don't pivot to a new idea without testing your new assumptions -- Save your chips for when you'll need the least amount of luck to win -- Successful entrepreneurs recognize failure, fold, and live to fight another day -- Test your assumptions before committing any resource to an idea -- Luck can be engineered if you take emotion out of the equation -- Every successful entrepreneur has more failures than successes -- The harder you work, the luckier you'll get -- Opportunities to find prospective customers are everywhere -- you just have to look -- The best feedback from potential customers comes from meticulous interviews -- Recognize the vanity metrics to avoid big losses -- Keep interviewing customers until you find a migraine problem worth solving -- People can't help themselves from sharing when you bring up a migraine problem -- Stay objective in your interviews whether you are getting good or bad news -- Nothing else matters until you can prove that customers want your product -- Luck makers seek out new experience and find opportunities where ever they go -- Luck is not a good strategy for poker or business : It's the outcome of a good strategy -- To prove demand, find the shortest path to the ultimate customer action -- Prepare for bad luck by building up reserves -- Fear and inaction are the two greatest threats to your business idea -- Understand your tendencies on tilt so that you can compensate for them -- There is no mistaking it when you uncover migraine problems worth solving -- Get comfortable with being wrong -- Don't go all-in without confirming your assumptions through smaller bets -- Second chances are rare -- make sure you get it right the first time around -- Even when you find a migraine problem, crafting a solution requires vigilance and readjustment -- Don't commit all-in until you prove that customers want your product and there's a business model to support it -- The strength of your initial idea, or starting hand, is always relative.
"A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school"-- Provided by publisher.

The advertising red books. Agencies.

July 21, 2014
New Providence, NJ : LexisNexis,
v. ; 28 cm.
At head of title: LexisNexis.

The advertising red books. Advertisers & agencies ... supplement.

July 21, 2014
New Providence, NJ : LexisNexis,
v. ; 28 cm.
Publisher varies: 2011- Red Books LLC.
At head of title: LexisNexis.

Landed! : proven job search strategies for today's professional

July 21, 2014
Hain, Randy, author.
xxii, 146 pages : illustrations ; 22 cm.

Leveraging linkedIn for job search success, 2014

July 18, 2014
Coon, Fred, author.
vii, 125 paged : color illustrations, portraits ; 29 cm.
Previous edition: Leveraging LinkedIn / Ron Nash. 2012.

The essential digital interview handbook : lights, camera, interview : tips for Skype, Google Hangout, Go to Meeting and more

July 15, 2014
Bailo, Paul J., 1965-
Pompton Plains : Career Press, [2014].
220 pages ; 21 cm
What is a digital interview? -- Preparing. Software ; Camera ; Audio ; Lighting studio ; Background ; Putting it all together ; Professional username ; Professional profile picture ; Clean your camera lens ; A tripod is your friend ; Get the shot : the right angle ; Up to date ; Power up ; Wire up ; Equipment room ; On-air sign ; Location ; Shadows ; Assemble a crew ; X marks the spot ; Portrait ; Toastmasters International is your friend ; Tune in ; Honey ; Write your script ; Read the script ; Get comfortable ; Critics ; Three, two, one...and we're live! ; No editing crew ; Don't be a diva ; Costumes design ; Clear screen ; Grooming tips ; The power of color ; Show skills, not skin ; Write your worries away ; The person you see is the person you will be ; Time zone ; Showstoppers -- Conducting. Don't miss your cue! ; Remove all barriers ; Storyline ; Commercials ; Make your interviewer feel like a million bucks ; Talk to them, not at them ; Eye direction ; Share the spotlight ; Pay attention to time ; Don't forget ; you're on the air ; Pilot episode ; Don't be a flop ; No special effects ; Grandma's rocker ; Moves like Jagger ; Make love to the camera ; Don't butter your popcorn ; Understudy ; Don't get cancelled ; "To be continued" ; Bloopers ; The group shot -- Concluding. The last act ; Sign the playbill ; Roll the credits ; Wait five minutes before shutting down.
"In today's increasingly interconnected world, virtual meetings have become a staple of business practice. Unsurprisingly, so has the digital interview. In the past year alone, the number of people who use Skype for this purpose has risen from about 300 million to more than 405 million, with a whopping 66-percent increase in users who log in from their mobile devices. Moreover, 35 percent of all businesses in the United States use Skype as their primary means of communication.Your next job will likely be waiting for you on the other end of a video conference. These tips will also help you appear more professional for media interviews and presenting online. Let The Essential Digital Interview Handbook walk you through the steps to success"-- Provided by publisher.

The silent language of leaders : how body language can help-or hurt-how you lead

July 15, 2014
Goman, Carol Kinsey.
San Francisco : Jossey-Bass, c2011.
viii, 278 p. : ill. ; 22 cm.
Leadership at a glance -- Negotiaton -- Leading change -- Collaboration -- Communicating virtually and face to face -- He leads, she leads -- Working with global teams -- International body language -- The nonverbal future of leadership.
"Aspiring and seasoned leaders have been trained to manage their leadership communication in many important ways: how they provide feedback and motivate employees, how they convey the strategy for their organization, how they interact with major clients or partners. And yet, all their efforts to communicate effectively can be derailed by even the smallest nonverbal gestures such as the way they sit in a business meeting or stand at the podium at a speaking engagement or the amount of eye contact they give in a one-on-one meeting. Despite an abundance of leadership development programs and books that focus on effective communication, there's little understanding of how nonverbal communication affects - positively or negatively - a leader's success. In The Silent Language of Leaders, Carol Kinsey Goman explains that personal space, physical gestures, posture, facial expressions, and eye contact communicate louder than words and, thus, can be used strategically to help leaders manage, motivate, lead global teams, and communicate clearly in the digital age. Drawing on compelling psychological and neuroscience research, she shows leaders how to adjust their body language for maximum effect and offers advice for global business leaders. Some of the advice includes: Avoid shallow breathing while giving a pep talk to employees. Research shows that a shallow breather can make an entire room feel anxious and thus lead listeners to not believe the speaker. When meeting with employees in your organization with whom you don't interact often, give them an eyebrow flash - the rapid raising of the inside corners of the eyebrow. This signal is used mostly involuntarily, for example, when you run into someone you know on the street. But it is also a powerful way to subtly show recognition and interest in someone. At the next business dinner or face-to-face meeting, find a table that allows you to sit at right angles to each other. Research shows that people are more interactive when seated at right angles that when straight across from each other. Next time you're leading a meeting, notice if any audience members cover or block their mouths, which usually indicates skepticism. If you see this gesture, stop talking and address their disbelief: 'I know some of you have doubts about what I've just said,' or 'You look skeptical. Can you tell me what your concerns are?' Profound changes are shaking up our lives and the kind of leaders the world seeks: sharp economic swings, increasing global competitiveness, new technologies, social and cultural shifts, and the reshaping of our organizations. As the pace of change continues to accelerate, leaders need every tool available - including nonverbal skills - to improve their credibility and stay ahead of the curve."-- Provided by publisher.

Innovation the NASA way : harnessing the power of your organization for breakthrough success

July 14, 2014
Pyle, Rod, author.
New York : McGraw-Hill Education, [2014]
x, 278 pages ; 24 cm
Includes index.
Curiosity : seven minutes of terror -- Red Moon -- Riding the fire : the X-15 -- First to Mars : Mariner 4 -- Swimming in space -- The day NASA grew up : Apollo 1 -- The bug -- Taming the dragon : the F-1 rocket engine -- The big squeeze : the Saturn V's incredible second stage -- A daring gambit : Apollo 8 -- Apollo 11 : center of gravity -- Tomorrowland : saving Skylab -- Project Viking : looking for life on Mars -- Into the great darkness : Voyager's incredible journey -- Compromise 101 : the Space Shuttle : doing more for less -- Buck Rogers : the International Space Station -- NewSpace : capitalism shining bright -- Coming home : bringing NASA's lessons to your business.
Space exploration may be NASA's mission, but its innovative leadership practices are founded on solid, down-to-earth methods anyone can apply, anywhere. Pyle has used the agency's unique methods for driving innovation to train leaders of Fortune 500 companies, and now he provides practical, proven lessons that will help you envision the future of your organization with clarity, meet every challenge with tenacity, and manage innovation with groundbreaking creativity.

Life after college : ten steps to build a life you love

July 14, 2014
Terhune, Tori Randolph.
Lanham, MD : Rowman & Littlefield, [2014]
vii, 249 pages ; 24 cm
Time and sleep management -- Money, benefits, taxes, and insurance -- Living alone or with others -- Living healthy -- Family, friends, and love -- Managing the workplace -- Maintaining career momentum -- Mentors and mentoring -- Lifelong learning -- Set yourself up for success.

20th century classic cars

July 11, 2014
Heimann, Jim, 1948-
Köln : Taschen, c2014.
589 p. : ill. (chiefly col.), ports. (some col.) ; 21 cm.
Original edition published 2009.
Includes index.
20th Century Classic Cars offers a lush visual history of the automobile, decade by decade, via 400 plus print advertisements from the Jim Heimann Collection. Using imagery culled from a century of auto advertising, this book traces the evolution of the auto from horseless carriage to rocket on wheels and beyond. With an introduction and chapter text by New York Times automotive writer Phil Patton, as well as an illustrated timeline, this volume highlights the technological innovations, major manufacturers and dealers, historical events, and influence of popular culture on car design. Time travel through the Automobile Age, with a collection that puts you in the drivers seat.

Manage your job search

July 9, 2014
Rothman, Johanna, author.
xii, 180 pages : illustrations ; 23 cm.

Rockstar your job interview

July 9, 2014
Porter, London, author.
x, 220 pages : illustrations ; 23 cm
Introduction 2.0 : what they want to see -- Forward to basics : horrible common errors -- Branding you : discovering your value -- Emergency interview : getting your shift together in 48 hrs -- T.V. = their value : your work history brilliance -- The grandaddy question : so tell me about yourself -- College grads : welcome to the jungle questions -- When you're the problem : Fired? Quit? Checkered past? -- Coaching questions : cool as a cucumber -- The library-- really? : porn next door questions -- Illegal eagle questions : emotional intelligence answers -- Military mental muscle : coming home questions -- Trouble in paradise : mental toughness questions -- Reverse engineering : what the interviewer sees -- Every 'body' is in sales : world class sales questions -- Closing the deal : asking for the job -- You turn : after the interview's over questions -- After the interview : so, what's next? -- Energy : hybrid fuel - power your interview -- Creative exercise 1 : product intelligence -- Creative exercise 2 : it doesn't count -- Creative exercise 3 : sex is important -- Creative exercise 4 : emotional intelligence in action -- Creative exercise 5 : merge and purge Fridays -- Rockstar resources.

Never be closing : how to sell better without screwing your clients, your colleagues, or yourself

July 8, 2014
Hurson, Tim.
New York, New York : Penguin/Portfolio, 2014.
ix, 246 pages : illustrations ; 24 cm
Includes index.
Guiding principles -- Setting the stage -- Preparing for the meeting -- Face-to-face -- After the meeting.
A new way of thinking about selling that benefits both the seller and the client, Never Be Closing expands on the principles of Tim Hurson's first book, Think Better, to teach salespeople how to improve their results using a simple, repeatable framework.

Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one

July 7, 2014
Bell, David R. (David Richard)
Boston, MA : New Harvest, [2014].
225 pages ; 24 cm
"Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants--but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives"-- Provided by publisher.

The culture map : breaking through the invisible boundaries of global business

July 2, 2014
Meyer, Erin, author.
New York, NY : PublicAffairs, [2014]
viii, 277 pages : illustrations ; 25 cm
Listening to the air : communicating across cultures -- The many faces of polite : evaluating performance and providing negative feedback -- Why versus how : the art of persuasion in a multicultural world -- How much respect do you want? : leadership, hierarchy, and power -- Big D or little d : who decides, and how? -- The head or the heart : two types of trust and how they grow -- The needle, not the knife : disagreeing productively -- How late is late? : scheduling and cross-cultural perceptions of time.
"As today's business world becomes ever-more global and virtual, executives and managers are expected to work harmoniously together with counterparts from a broad array of dramatically different cultures and backgrounds, often without leaving their desks. But when you throw people together who come from starkly different backgrounds and cultures-- from Americans who precede anything negative with three nice comments to French, Dutch, Israelis and Germans who get straight to the point ("your presentation was simply awful"); from Latin Americans and Asians who are steeped in hierarchy to the Scandinavians who think the best boss is just one of the crowd-- the result can sometimes be disastrous. In Culture Map, renowned expert Erin Meyer offers highly practical and timely perspective on one of today's most pressing business issues: how do different cultures influence the way to do business when working globally? And she explains how to dramatically increase business success by improving one's ability to understand the cultural drivers of colleagues, clients, and suppliers from different countries. Culture Map provides a new way forward, with vital insights for working effectively and sensitively with one's counterparts in the new global marketplace"-- Provided by publisher.

What color is your parachute? guide to rethinking interviews :/ ace the interview and land your dream job

July 1, 2014
Bolles, Richard Nelson.
Berkeley : Ten Speed Press, [2014]
ix, 99 pages ; 21 cm
The three most important things about job interviews. Boiling things down to their essence -- Before the interview. The crucial part of the interview ; Researching the organization before the interview ; Researching the job before the interview ; Researching the interviewer(s) before the interview ; Researching salary ranges before the interview ; Practicing "the elevator speech" ; How to dress -- During the interview. Types of interviews ; The beginning of the interview ; The middle of the interview ; The closing of the interview -- After the interview. The thank-you note or notes ; If you got the job : keep on job-hunting ; If you didn't get the job : why you didn't -- Appendix A. Handicaps. You are handicapped, eh? : everyone is handicapped ; Real handicaps : what you can't do and what you can do ; Phantom handicap : only in the eyes of some employers -- Appendix B. Salary negotiation. The first secret of salary negotiation ; The second secret of salary negotiation ; The third secret of salary negotiation ; The fourth secret of salary negotiation.
""What Color Is Your Parachute? author Richard N. Bolles presents a succinct guide to the entire job interview process, from pre-interview research to interview questions to salary negotiation"--Provided by publisher"-- Provided by publisher.

What color is your parachute? guide to rethinking resumes : write a winning resume and cover letter and land your dream job

July 1, 2014
Bolles, Richard Nelson.
104 pages : illustrations ; 21 cm
Preparing to write your resume -- How to construct a winning resume -- How to construct a winning cover letter -- Where to send or post your resume (and cover letter).
A guide to writing resumes for the twenty-first century provides tips, frequently asked questions, and keywords in order to ensure an interview.

Perfect phrases for customer service : hundreds of ready-to-use phrases for handling any customer service situation

June 30, 2014
Bacal, Robert.
New York : McGraw-Hill, c2011.
xiv, 239 p. ; 21 cm.
Sometimes the customer is misinformed or confused - or just downright difficult to deal with. Even so, customer service is the single most important key to success in today's highly competitive marketplace. This book provides perfect solutions for everyday customer service situations - and includes simple, effective techniques that can help you meet even the most demanding customer needs.

Startup leadership : how savvy entrepreneurs turn their ideas into successful enterprises

June 30, 2014
Lidow, Derek, 1953- author.
San Francisco, CA : Jossey-Bass, a Wiley brand, [2014]
xii, 258 pages ; 24 cm

The road to reinvention : how to drive disruption and accelerate transformation

June 30, 2014
Linkner, Josh, 1970- author.
San Francisco, CA : Jossey-Bass, [2014]
ix, 260 pages ; 24 cm
"Companies, communities, and individuals fall for many reasons, but one of the most common--and easily avoidable--is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces.The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption.Throughout The Road to Reinvention, Linkner also explores the history--the great rise, unprecedented fall, and now rebirth--of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider's view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit's successes and setbacks as a profound example of large-scale organizational and personal transformation.Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career"-- Provided by publisher.

Corporate social responsibility

June 30, 2014
Farmington Hills, Mich. : Greenhaven Press, [2014]
217 pages : illustrations, map ; 24 cm.
Chapter 1. Should corporations practice social responsibility? Corporate social responsibility is an essential strategy in today's marketplace / Rose Schrieber -- CSR: social good or marketing ploy? / Sudeep Chakravarti -- The case against corporate social responsibility / Aneel Karnani -- US corporations should embrace international corporate social responsibility standards / Mahesh Chandra -- US corporations should oppose international corporate social responsibility standards / James M. Roberts and Andew W. Markley -- Chapter 2. What is the goal of an effective corporate social responsibility strategy? Corporations should embrace sustainability as a strategy / Dan Grey -- Corporate environmental sustainability claims are merely "greenwashing" / Adam Kingsmith -- The aim of corporations should be to build social institutions / Rosabeth Moss Kanter -- Companies emphasize the environment over employees / Jeffrey Pfeffer -- Corporations should ethically produce products and not exploit workers / Jeff Ballinger -- Corporations should practice triple bottom line reporting / Dave Blanchard -- Kiobel case: corporate accountability for human rights abuses / Lauren Carasik -- Corporate social responsibility strategies should fight poverty / Mal Warwick -- Chapter 3. What economic issues surround corporate social responsibility? Corporate social responsibility helps business / Rob Fenn -- Corporate social responsibility hurts business / James M. Roberts -- Are companies responsible for creating jobs? / John Bussey -- Corporations are not job creators / Dave Johnson -- Chapter 4. Should corporations be responsible for health insurance coverage? Employers should not be responsible for providing health insurance / John Geyman -- Government should provide universal health care / Vyckie Garrison -- Government should not be involved in providing health care / John Stossel -- There should be a conscience clause for employer-based health insurance / Ilya Shapiro -- Conscience creep / Dahlia Lithwick.

Wiley CPAexcel exam review study guide. Auditing and attestation.

June 30, 2014
Hoboken, NJ : John Wiley, ©2014-
v. : ill. ; 28 cm

The power of visual storytelling : how to use visuals, videos, and social media to market your brand

June 24, 2014
Walter, Ekaterina, author.
New York : McGraw-Hill Education, [2014]
x, 221 pages ; 23 cm
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world -- Conclusion.
Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--[book cover]

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